Digital Marketing Manager

*Job Description – Digital Marketing Manager*

*Experience:* 2–7 Years

*Department:* Digital Marketing

Role Overview

Responsible for planning, executing and managing end-to-end digital marketing activities across *Social Media, Content, Influencer Marketing, Performance Marketing, CRM and E-commerce*.

*Key Responsibilities*

*Digital Strategy & Planning*

* Prepare monthly digital strategy and content calendars.

* Plan store-wise and brand-wise reels, AI content, concept/engagement reels, carousels and stories.

* Plan performance marketing and influencer budgets.

* Plan contests, events and digital activations.

*Content Management*

* Manage the complete content cycle: *Concept → Script → Shoot → Edit → Approval → Posting*.

* Ensure consistent, timely and engaging content across platforms.

*Influencer Marketing*

* Identify, shortlist and negotiate with influencers.

* Manage briefs, scripts, approvals, revisions and publishing.

* Track influencer campaign performance and ROI.

*Performance & Analytics*

* Review monthly content, paid media, influencer and store-wise performance.

* Analyse results and provide actionable recommendations for improvement.

*CRM & Store Coordination*

* Coordinate with CRM for campaigns, reels and coupon requirements.

* Work with Area Managers, Store In-charges, Purchase, Planning, Vendors and Customer Service teams for campaign execution and store-level activities.

*E-commerce*

* Manage monthly e-commerce content and digital strategy.

* Conduct website audits and coordinate banner updates.

* Plan weekly e-commerce content.

* Review e-commerce performance and coordinate with Operations and Live teams.

* Manage influencer campaigns for e-commerce.

*Required Skills*

* Digital & Social Media Marketing

* Content Strategy & Storytelling

* Influencer Marketing

* Performance Marketing

* E-commerce Marketing

* Analytics & Reporting

* Project & Stakeholder Management

* Strong communication and execution skills

*Key KPIs*

* Social media reach, engagement and growth

* Content performance

* Influencer ROI

* Performance marketing efficiency / ROAS

* Store-wise campaign performance

* E-commerce traffic and conversions

* Timely campaign and content execution

Work Location: In person