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A Public Relations Officer for a school is responsible for promoting the institution's brand, increasing student enrollment, and managing internal and external communications. This role requires a blend of creative and analytical skills to develop and execute campaigns that highlight the school's value proposition to prospective students and parents.Core Responsibilities<ul><li>Campaign Management: Plan, organize, and execute integrated marketing campaigns (both online and offline) to drive enrollment and generate leads.</li><li>Digital Marketing &amp; Social Media: Manage the school's website, SEO, and social media platforms (Facebook, etc.), creating engaging content and monitoring performance using web analytics.</li><li>Content Creation &amp; Branding: Develop and ensure consistency of all marketing materials, including brochures, print media, advertisements, and the school prospectus, adhering to brand guidelines.</li><li>Event Coordination: Plan and provide support for marketing events, such as open houses, information sessions, exhibitions, and local outreach programs, to showcase the school's offerings.</li><li>Market Research &amp; Analysis: Conduct market research to understand educational trends, competitor activity, and target audience demographics to inform marketing strategies and measure campaign ROI.</li><li>Relationship Management: Collaborate closely with the admissions team, school administrators, parents, and external vendors/agencies to ensure aligned efforts and effective delivery of initiatives.</li><li>Data &amp; Reporting: Utilize CRM systems to track, analyze, and report on marketing campaign performance, making recommendations for improvement.</li><li>Public Relations: Support PR communications and build relationships within the community to enhance the school's reputation.</li></ul>Key Skills and Qualifications<ul><li>Education: A bachelor's degree</li><li>Experience: Prior experience in marketing, preferably within the education sector, is highly desirable.</li><li>Communication: Excellent written and verbal communication skills, with the ability to write persuasive and engaging copy.</li><li>Technical Proficiency: Familiarity with digital marketing tools, social media platforms, analytics, and basic design/publishing tools (e.g., Canva or Adobe Creative Suite).</li><li>Organizational Skills: Strong project management, time management, and the ability to multitask and meet deadlines.</li></ul>Job Type: Full-timePay: From &#8377;10,000.00 per month

Public Relations Officer

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Public Relations Officer