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Opentrons Labworks

<div><div><div><b>Job Title: </b>Director of Digital Growth &amp; Technology<br>
Marketing / Robotics</div><div><b>
Reports to: </b>VP of Marketing</div><div><b>
Direct Reports:</b> Yes</div><div><b>
FLSA Classification:</b> Exempt</div><div><b>
Location: </b>Hybrid in NYC area preferred / open to remote for the right candidate in the following states;<br>
<i> CA, CO, CT, FL, GA, IL, MA, MD, MN, NJ, NY, NC, PA, TX, UT, VA, WA or Washington DC</i></div><div><b><br>
About Us</b><br>
Opentrons Labworks, Inc. is a disruptive life science company leveraging its integrated lab platform to supercharge the pace of innovation in research and healthcare. Opentrons Labworks is the parent company to business units Opentrons Robotics and Neochromosome. Through Opentrons Robotics, thousands of institutions are automating R&amp;D operations with flexible, easy-to-use liquid handling lab robots. Through Neochromosome, biopharma and biotech at large can benefit from our world-class genome-scale cell engineering solutions.</div><div><br>
If you are looking for your next exciting opportunity, come join us! We provide excellent benefits, competitive compensation, equity packages, and opportunities for growth. Learn more on our <b>Careers Website</b>.</div><div><b><br>
About the Role</b></div>
Opentrons is transforming life sciences and lab automation with accessible, open-source robotics that empower scientists to accelerate discovery. As we scale, we need a world-class digital leader to drive global growth, lead generation, and marketing technology strategy. The <b>Director of Digital Growth &amp; Technology </b>will be responsible for scaling global demand generation through cutting-edge digital acquisition strategies, MarTech, and data-driven decision-making. This leader will own all digital growth channels, lead generation, and the global web strategy, ensuring Opentrons achieves aggressive pipeline and revenue targets.</div><p>
This is a high-impact, strategic, and hands-on role, ideal for a growth-driven life sciences digital expert who thrives at the intersection of marketing, data, and technology. Ideally, this person will be working in-person on a hybrid basis, but there is some flexibility. The Director of Digital Growth &amp; Technology will report directly to our VP of Marketing.</p><p><b><br>
What You Will Do
</b><br>
Global Lead Generation &amp; Demand Growth:</p><ul><li><div><b>
Own global demand generation strategy</b>, driving lead acquisition across digital channels (SEO, SEM, paid media, email, ABM, website, and organic content).</div></li><li><div>
Build and execute a <b>multi-channel digital marketing strategy</b> that delivers <b>high-quality leads</b> to sales teams.</div></li><li><div>
Develop <b>account-based marketing (ABM) campaigns</b> targeting key life sciences segments.</div></li><li><div>
Optimize <b>conversion rates, lead scoring models, and automation workflows</b> to drive revenue.</div></li><li><div>
Manage <b>budget allocation and ROI measurement</b> across all digital growth initiatives.</div></li></ul><div>
Website &amp; Digital Infrastructure:</div><ul><li><div><b>
Own the Opentrons website</b>&mdash;ensuring it is a <b>global lead-generation machine</b> with optimized <b>CRO, UX, and SEO</b>.</div></li><li><div>
Oversee website enhancements, <b>A/B testing, personalization, and localization</b> for global markets.</div></li><li><div>
Drive <b>technical SEO</b> and digital analytics improvements to improve organic rankings.</div></li></ul><div>
Marketing Technology &amp; Analytics:</div><ul><li><div><b>
Own the MarTech stack</b> (CRM, automation, analytics, CDP, attribution modeling, and ABM tools).</div></li><li><div>
Implement <b>advanced analytics, tracking, and attribution models</b> to measure digital performance.</div></li><li><div>
Build real-time <b>dashboards, reports, and insights</b> for digital KPIs and marketing ROI.</div></li><li><div>
Drive <b>AI-driven automation</b> and personalization strategies to scale engagement.</div></li></ul><div>
Global Expansion &amp; Localization:</div><ul><li><div><b>
Develop regional growth strategies</b> for key international markets.</div></li><li><div>
Work with <b>regional sales teams</b> to tailor demand gen efforts for different geographies.</div></li><li><div>
Implement <b>multi-language, multi-region website optimizations</b> for global audiences.</div></li></ul><div>
Leadership &amp; Cross-Functional Collaboration:</div><ul><li><div><b>
Lead and build</b> a high-performance <b>digital growth team</b> (internal and external resources).</div></li><li><div>
Partner closely with <b>Sales, Product, and Regional Teams</b> to align digital growth strategies with business objectives.</div></li><li><div>
Serve as the <b>go-to expert</b> in <b>digital transformation, growth marketing, and automation</b> within life sciences.</div></li></ul><p><b><br>
Who We Are Looking For
</b><br>
Education:</p><ul><li><div>
Bachelor&rsquo;s Degree or equivalent required, ideally with a focus in life science or similar field of study</div></li><li><div>
MBA preferred but not required</div></li></ul><div>
Experience:</div><ul><li><div>
10+ years of experience in digital growth, demand generation, and marketing technology in life sciences, biotech, or medtech industries<br>
</div></li><li>
3+ years experience in hiring, leading, and managing teams</li></ul><div>
Knowledge, Skills and Abilities:</div><ul><li><div>
Deep expertise in lead generation, demand gen, ABM, and global digital strategy.</div></li><li><div>
Proven track record of scaling digital marketing in international markets.</div></li><li><div>
Excellent communication skills, both written and verbal. Specifically, an innate ability to build, present, and pitch creative marketing strategies to both internal and external stakeholders.</div></li><li><div>
Hands-on experience with SEO, paid search, paid social, CRO, web analytics, and MarTech stacks.</div></li><li><div>
Strong technical acumen&mdash;comfortable collaborating with developers, data teams, and engineers.</div></li><li><div>
Data-driven growth mindset, experienced in multi-touch attribution and marketing analytics.</div></li></ul><div></div><div><b>
Working Conditions and Physical Effort</b></div><ul><li><div>
Work is performed in a typical interior home/office work environment</div></li><li><div>
Prolonged periods of sitting at a desk and working on a computer</div></li><li><div>
Some travel required for industry events, quarterly</div></li></ul><p></p><p><b><br>
Compensation Range:</b> The pay range for this position at commencement of employment is expected to be between $190,000 and $225,000 per year; base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and years of experience. We typically target mid-range for well-qualified candidates. The total compensation package for this position may also include other elements, including equity and full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. Following employment, growth beyond the hiring range is possible based on performance.</p><p><i><br>
Opentrons Labworks Inc. is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.</i></p><p><i>
The position will be posted until a final candidate is selected for the requisition or the requisition has a sufficient number of applications.</i></p><p><i>
 #LI-Hybrid</i></p></div>

Job Id: 2pdeaLOpOOT7zLXRZorliIqK9D+EkAL3A3ONoXOMBsPsymg2YGyuD3BRL/AiS9b3FFlrbCulMsooy5WlPmJGr1LWTNhRrNImzMe0pdhzOFMMTWSFJFF5asj0DUrF3f1U7JjW9oYU9uxt

Director of Digital Growth & Technology

Join Opentrons Labworks and explore 1 exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.