Position: Senior Digital Marketing
Location: PSC, Egypt
Salary: Competitive, based on experience

PSC is seeking a highly skilled and experienced Senior Digital Marketing professional to join our dynamic team. As Senior Digital Marketing, you will be responsible for developing and executing our digital marketing strategies to enhance our online presence and drive business growth.

Key Responsibilities:
• Develop and implement digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Analyze and report on the effectiveness of digital marketing campaigns, using tools such as Google Analytics and social media analytics.
• Manage and optimize all digital channels, including SEO, SEM, email marketing, social media, and online advertising.
• Collaborate with cross-functional teams to ensure consistency of brand messaging and effective targeting of key audiences.
• Conduct market research and stay updated on industry trends to identify new opportunities for growth.
• Monitor and manage the company's online reputation, responding to customer feedback and reviews.
• Stay updated on the latest digital marketing tools and techniques, and recommend their implementation to enhance our marketing efforts.

Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years' experience in digital marketing, preferably in a senior role.
• Extensive knowledge of digital marketing techniques and best practices.
• Proven track record of developing and implementing successful digital marketing campaigns.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Creative mindset and ability to think outside the box.
• Experience with digital marketing tools, such as Google Analytics, AdWords, and social media management platforms.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Experience in the [industry/sector] is a plus.