Here’s a sample Job Description (JD) for a Sales and Marketing role in the FMCG sector:

Job Title: Sales and Marketing Executive – FMCGLocation: [Your Location]Department: Sales and MarketingReports To: Sales Manager / Marketing ManagerJob Summary:

We are seeking a dynamic and results-driven Sales and Marketing Executive to join our FMCG team. The ideal candidate will be responsible for driving sales growth, managing marketing campaigns, and building strong relationships with customers and distributors. This role requires a deep understanding of the FMCG sector, excellent communication skills, and a passion for achieving sales targets.

Key Responsibilities:Sales:

• Develop and implement effective sales strategies to achieve company targets.
• Identify and target new sales opportunities, including retailers, wholesalers, and distributors.
• Conduct market research to understand customer needs and identify new market opportunities.
• Manage existing customer relationships and ensure high levels of customer satisfaction.
• Prepare and deliver sales presentations to potential clients.
• Track and report on sales performance metrics and suggest improvements.
• Negotiate contracts and close sales deals.
• Collaborate with the supply chain team to ensure timely delivery of products.

Marketing:

• Assist in the planning and execution of marketing campaigns, including digital, social media, and offline strategies.
• Conduct market analysis to identify trends, competitor activities, and customer preferences.
• Work closely with the product development team to align marketing strategies with product offerings.
• Develop content for marketing materials, including brochures, newsletters, and online ads.
• Manage social media accounts and create engaging content to increase brand visibility.
• Coordinate promotional activities, trade shows, and events.
• Analyze marketing campaign results and prepare reports.

Key Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in sales and marketing within the FMCG sector.
• Strong understanding of sales principles and customer service practices.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM software and digital marketing tools.
• Ability to work independently and in a team environment.
• Analytical mindset with a focus on data-driven decision-making.

Key Performance Indicators (KPIs):

• Sales revenue and growth rate.
• Customer acquisition and retention rates.
• Marketing campaign ROI.
• Market share growth.
• Lead conversion rates.

Job Type: Full-time

Education:

• Primary (Required)

Experience:

• FMCG: 10 years (Required)