The Senior Marketing Executive will be responsible for developing and executing integrated marketing campaigns that drive brand awareness, customer acquisition, and engagement. This role requires close collaboration with cross-functional teams to deliver high-impact campaigns across multiple channels, ensuring alignment with the brand’s marketing strategy and business objectives.

Brand Awareness and Growth

• Execute brand-building initiatives to increase online and offline visibility and awareness.
• Support all teams in executing collaborations and promotional activations to drive engagement.
• Monitor market trends and competitive activities, using insights to inform campaign planning and optimize marketing efforts.

Campaign Planning and Execution

• Develop and implement marketing campaigns across digital, social, offline, and on-platform channels.
• Take ownership of campaign logistics, ensuring timely and budget-aligned execution.
• Coordinate the production of campaign assets, including creative, copy, and media materials, in collaboration with internal teams and external agencies.

Performance Tracking and Reporting

• Track and analyze campaign performance, providing detailed reports on key metrics.
• Prepare regular reports on marketing performance and recommend improvements based on insights.

Cross-Functional Collaboration

• Work closely with cross-functional teams to ensure campaigns and initiatives to align with overall marketing strategy and direction.
• Partner with agency to support activities on earned and owned media channels.
• Assist in planning and executing marketing events, content launches, and promotional activities to drive customer acquisition and engagement.

Qualifications and Experience

Educational Requirement:

Bachelor’s degree in Marketing, Business, or a related field.

Experience Requirement:

1-3 years of experience in marketing, ideally across B2C and B2B.

Skills & Competencies:

• Creative and innovative thinker with a passion for entertainment and digital trends.
• Strong understanding of digital marketing and social media platforms.
• Analytical mindset with the ability to interpret data and use insights to drive marketing decisions.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across cross-functional teams.
• Fluency in Arabic is required.

Job Types: Full-time, Permanent

Pay: AED1.00 - AED2.00 per month

Application Question(s):

• what is your notice period? how soon you can join?
• What is your expected salary?
• Do you have a car and UAE driver's license?

Language:

• Arabic (Required)