We are looking for a dynamic and creative Social Media Executive to join our team. The ideal candidate should have a strong understanding of social media platforms, content creation, and paid advertising strategies. You will be responsible for managing and growing our online presence, engaging with audiences, and running successful Meta (Facebook & Instagram) ad campaigns to drive brand awareness and conversions.

Key Responsibilities

• Social Media Strategy & Management:
• Develop and execute result-driven social media strategies.
• Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Plan and schedule daily content, ensuring consistency in brand voice and aesthetics.
• Content Creation & Engagement:
• Create high-quality graphics, videos, reels, and engaging captions.
• Write compelling, creative, and SEO-friendly content.
• Engage with followers, respond to comments/messages, and build community relationships.
• Paid Advertising & Campaigns (Meta Ads, Google Ads, etc.):
• Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation and conversions.
• Set up and monitor Google Ads & YouTube Ads to maximize ROI.
• Track and analyze ad performance, making data-driven adjustments.
• Analytics & Performance Tracking:
• Monitor social media trends, competitors, and industry best practices.
• Track KPIs like engagement rate, reach, impressions, and conversions.
• Provide monthly reports and insights to improve social media strategies.
• Collaboration & Innovation:
• Work closely with graphic designers, content writers, and marketing teams.
• Stay updated with the latest digital marketing trends, tools, and algorithms.

Requirements

• Minimum 1 year of experience in social media marketing & advertising.
• Strong understanding of Meta Ads Manager (Facebook & Instagram Ads).
• Experience with social media tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Basic knowledge of graphic design & video editing (Canva, Photoshop, CapCut, Premiere Pro).
• Excellent English writing & communication skills.
• Analytical mindset to interpret data and optimize strategies.
• Passionate about digital marketing and staying ahead of trends.

How to Apply?

Send your CV & portfolio via WhatsApp to 03255566605.

Job Type: Full-time

Pay: Rs35,000.00 - Rs50,000.00 per month

Experience:

• Social Media: 1 year (Preferred)

Location:

• Lahore (Preferred)

Work Location: In person