Opening
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.
Responsibilities
Are you a social media mastermind who knows how to spark conversations, build communities, and drive real impact? We’re looking for a Senior Social Media Strategist to take our brand to new heights across the UAE/MENA region.
In this role, you’ll craft and execute bold social media strategies that boost brand awareness, engagement, lead generation and conversions. Leading a dynamic team of analysts, videographers, and creatives, you’ll ensure our content is not only high-quality but also culturally relevant and trend-setting.
If you’re a strategic thinker with a creative edge, a data-driven mindset, and a deep passion for the UAE/MENA social media scene, this is your chance to make waves in the industry!
Role:
1. Strategic Leadership & Planning:
- Develop and execute a comprehensive social media strategy aligned with Capital.com's overall marketing objectives for the UAE/MENA region.
- Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices within the financial services industry in the region.
- Define and track key performance indicators (KPIs) to measure the effectiveness of social media campaigns and initiatives, providing regular reports and insights to the Head of Marketing.
- Establish and maintain a consistent brand tone of voice and messaging across all social media platforms, ensuring alignment with Capital.com's global brand guidelines and regional nuances.
- Develop and manage the social media budget, ensuring efficient allocation of resources and maximizing ROI.
- Implement a crisis communication plan for social media, ensuring timely and effective responses to any negative sentiment or issues.
2. Content Creation & Management:
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Oversee the creation of engaging and relevant content across various social media platforms, including text, animations, images, videos, and interactive content.
- Develop and manage a comprehensive social media calendar, ensuring consistent posting schedules and timely delivery of content.
- Lead the production of high-quality video content, working closely with videographers and creative resources to ensure impactful storytelling.
- Collaborate with the marketing team to align social media content with broader marketing initiatives and brand campaigns.
- Ensure all content is culturally relevant and compliant with local regulations and sensitivities within the UAE/MENA region.
3. Team Management & Development:
- Lead and mentor a team of social media analysts, videographers, and creative resources, fostering a collaborative and high-performing environment.
- Provide regular feedback and performance reviews, identifying areas for improvement and professional development.
- Recruit, train, and onboard new team members as needed, ensuring the team has the necessary skills and resources to succeed.
- Delegate tasks effectively and ensure efficient workflow management.
- Build a positive team morale and promote a culture of creativity and innovation.
4. Community Management & Engagement:
- Develop and implement strategies to build and engage a strong online community across social media platforms.
- Monitor social media channels for mentions, comments, and messages, responding promptly and professionally.
- Identify and engage with key influencers and thought leaders in the financial services industry within the region.
- Run social media contests, giveaways, and other interactive campaigns to drive engagement and brand awareness.
- Analyze community feedback and sentiment to identify areas for improvement and inform future content and strategies.
5. Analytics & Reporting:
- Utilize social media analytics tools to track and measure the performance of social media campaigns and initiatives.
- Generate regular reports and dashboards, providing insights into key metrics and trends.
- Analyze data to identify opportunities for optimization and improvement.
- Present findings and recommendations to the Head of Marketing and other stakeholders to improve conversions and engagement.
- Stay up to date on the latest social media analytics tools and techniques.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
- Minimum of 7+ years of experience in social media marketing, with a proven track record of success in the UAE/MENA region.
- Strong understanding of the financial services industry and the online trading landscape.
- Excellent knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and emerging platforms relevant to the region.
- Proven experience in leading and managing a team of social media professionals.
- Strong analytical skills and experience in using social media analytics tools.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and as part of a team.
- Fluency in English and Arabic is highly preferred.
- Knowledge of local cultural nuances and sensitivities within the UAE/MENA region.
- Experience in social media advertising and paid social campaigns.
- Experience with content creation tools and software (e.g., Adobe Creative Suite, video editing software).
Desired Skills:
- Strong understanding of SEO and SEM principles.
- Experience with CRM and marketing automation platforms.
- Knowledge of blockchain and cryptocurrency markets.
- Existing network of relevant influencers and media contacts in the region.
Soft Skills:
- Strong attention to detail
- Passionate about testing all elements from fonts, captions to thumbnails for optimisation
- Creative thinker who pushes boundaries
- Business level proficiency in English or above (equivalent to B2 or above in CEFR)
What you will get in return:
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Closing
Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.