About Us:

We are a fast-growing home furnishings retail and e-commerce business. Our mission is to provide high-quality, products to customers while enhancing the shopping experience through a seamless online platform. We are looking for a highly motivated and experienced E-Commerce Manager to join our team in Karachi. This is an exciting opportunity to manage our entire e-commerce operation and drive online sales growth.

Role Overview:

As the E-Commerce Manager, you will oversee all aspects of our online store, from product listings to marketing strategies, to ensure a smooth and profitable operation. You will be responsible for driving online sales growth, enhancing the customer experience, and working closely with marketing, development, and customer service teams to align our e-commerce strategy with business objectives.

Key Responsibilities:

E-Commerce Strategy and Operations:

• Develop and implement e-commerce strategies to increase sales, enhance customer experience, and meet revenue targets.
• Oversee the day-to-day management of the website, ensuring that product listings, content, and promotions are up-to-date and aligned with business goals.
• Optimize website navigation, product categorization, and UX/UI to improve user experience and conversion rates.
• Analyze and optimize product listings (SEO, pricing, descriptions, images) to maximize sales and visibility on the website.

Digital Marketing and Traffic Growth:

• Work closely with the Digital Marketing Specialist to create and implement digital marketing campaigns (SEO, SEM, social media, email marketing, PPC) to drive traffic to the e-commerce website.
• Monitor and analyze marketing campaigns and website performance metrics (e.g., traffic, bounce rate, conversion rate, and revenue) to improve performance.
• Manage advertising budgets, ensuring optimal allocation of resources across campaigns.

Sales Performance and Reporting:

• Track and analyze key performance metrics for the e-commerce business and provide detailed reports to senior management.
• Use data-driven insights to make informed decisions and refine strategies for optimizing product offerings, website design, and marketing.
• Conduct competitor analysis and market research to identify new opportunities and stay ahead of trends in the e-commerce industry.

Team Leadership and Collaboration:

• Lead and manage cross-functional teams, including marketing, product content, customer service, and logistics, to ensure a smooth and efficient e-commerce operation.
• Collaborate with the Product Sourcing Manager to ensure timely product availability and stock management.
• Work with the Web Development Team to implement website updates, technical improvements, and new features.

Customer Experience and Retention:

• Ensure a seamless customer experience from browsing to checkout and post-purchase support.
• Develop strategies to increase customer retention and lifetime value, including loyalty programs, personalized offers, and regular engagement.
• Respond to customer feedback and address issues to improve satisfaction and brand loyalty.

Skills & Qualifications:

• Proven experience as an E-Commerce Manager or similar role with a track record of driving sales and managing online stores.
• Strong understanding of e-commerce platforms and web analytics tools.
• Experience with SEO, PPC, social media marketing, email marketing, and other digital marketing strategies.
• Solid understanding of UX/UI principles, conversion rate optimization (CRO), and website performance optimization.
• Strong leadership and team management skills, with the ability to coordinate and collaborate with multiple teams.
• Data-driven with the ability to analyze key metrics and make strategic decisions based on insights.
• Excellent communication and organizational skills.
• Bachelor’s degree in Marketing, Business, or related field (preferred).

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing e-commerce business.
• A supportive and collaborative work environment.
• Room for professional growth and career development.
• A chance to shape and grow the company’s online presence and e-commerce strategy.

Job Type: Full-time

Application Question(s):

• Can you start immediately?

Experience:

• E-Commerce Management: 5 years (Required)
• Digital Marketing: 5 years (Required)
• Leadership and Team Management: 3 years (Required)
• Customer Experience & Retention: 3 years (Required)
• Technical Knowledge & Website Management: 5 years (Required)
• Budget and Resource Management: 3 years (Required)
• Google Analytics: 3 years (Required)

Location:

• Karachi (Required)

Work Location: In person