Paramount Book, a highly reputed and over 7 decades old book publishing organization in the country is looking for a manager to ignite the newly-launched eLearning platform and to promote the existing digital education resources. The ideal candidate should have:

* Proven experience of marketing campaigns specific to eLearning platforms

* Knows how to create social media marketing strategies, especially LinkedIn

* Expertise with tools (Klaviyo, Hubspot, Meta, Hootsuite, etc.) to monitor KPIs

* Knows how to develop a buyer persona to promote the product to relevant users

* Knows how to keep track of email marketing campaign

* Knows how to measure ROI and adjust campaign strategies according to the data

* Must be tech-savvy and should know how AI is shaping up the eLearning platforms

Job Type: Full-time

Work Location: In person