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Location:
Lahore, Pakistan
Department: Marketing
Job Description

Key Responsibilities:

- Develop and implement social media strategies to increase brand visibility, engagement, and traffic across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).

- Create, curate, and manage engaging content (posts, graphics, videos, etc.) across social media channels.

- Monitor social media trends and adapt strategies to maintain relevance and innovation.

- Analyze performance metrics and provide actionable insights to improve social media campaigns.

- Collaborate with the content, design, and other marketing teams to ensure cohesive brand messaging.

- Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner.

- Manage social media advertising campaigns (paid ads) including strategy, execution, and optimization.

- Stay updated on industry best practices, platform updates, and emerging social media trends.

- Assist with influencer partnerships and community-building efforts to foster brand loyalty.

- Maintain a social media content calendar to ensure consistent and timely posts.

Requirements:

- Experience in social media marketing or a related field.

- Proficiency in social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).

- Experience with social media management tools .

- Strong understanding of social media analytics and performance tracking (e.g., Google Analytics, native platform insights).

- Excellent written and verbal communication skills.

- Creative mindset with the ability to produce engaging and shareable content.

- Ability to work independently and collaborate within a team environment.

- Strong attention to detail and time-management skills.

- Familiarity with paid social media advertising and campaign management is a plus.

Job Type: Full-time

Pay: Up to Rs30,000.00 per month

Work Location: In person

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MoveUp Technologies
Social Media Marketer (Intermediate Level)