Job Overview:

We are seeking an ASO (App Store Optimization) Expert with 2-3 years of experience in managing and optimizing mobile app marketing campaigns. The ideal candidate should have hands-on experience in Google Ads (CPI + tROAS), Meta, Mintegral, TikTok Ads, and Google Play Console, along with expertise in AdMob and Firebase.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (CPI + tROAS) for mobile applications.
• Manage and analyze Meta, Mintegral, and TikTok application campaigns, ensuring high ROI.
• Optimize Google Play Store listings using ASO best practices (keywords, titles, descriptions, screenshots, etc.).
• Utilize Firebase Analytics for app performance tracking and user behavior analysis.
• Improve app visibility, conversion rates, and downloads through A/B testing and data-driven strategies.
• Manage and optimize AdMob monetization strategies to enhance app revenue.
• Keep up with the latest ASO trends, Google Play Store policies, and algorithm updates.
• Work closely with designers, developers, and marketing teams to ensure effective campaign execution.

Required Skills & Qualifications:

• 2-3 years of hands-on experience in ASO & Mobile App Marketing.
• Strong expertise in Google Ads (CPI + tROAS) campaign management.
• Practical knowledge of Meta, Mintegral, and TikTok Ads for mobile app growth.
• Experience in Google Play Console for app optimization and keyword research.
• Deep understanding of Firebase Analytics to analyze app user behavior.
• Proficiency in AdMob monetization strategies.
• Strong analytical skills and data-driven mindset to improve ASO and campaign performance.
• Up-to-date with Google Play and App Store algorithms and policies.

Preferred Qualifications:

Experience with play Store ASO strategies is a plus.

Certification in Google Ads and ASO tools is an advantage.

Ability to analyze competitors' strategies and adapt best practices.

Job Type: Full-time

Work Location: In person

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