As an integral part of the Marketing and Communications team, the Webmaster and Content Strategist provides technical leadership working closely with all the other functional teams within Marketing & Communications, to develop the best possible front-end web pages and back-end systems for the College while maintaining high standards of quality and performance. We seek an experienced and proactive Webmaster and Content Strategist to oversee our website's functionality, maintain its content integrity, and strategize engaging content that drives user engagement and meets organizational goals. The ideal candidate will combine technical web expertise with strategic content development capabilities.
Job Responsibilities:
Web Management:
- Oversee daily operations and maintenance of the organization's website, ensuring optimal performance, security, and user experience
- Manage website updates, including content uploads, formatting, and troubleshooting technical issues
- Regularly monitor website analytics to assess performance and identify opportunities for improvement
Content Strategy:
- Develop and implement a comprehensive web content strategy aligned with organizational goals and audience engagement objectives
- Collaborate with internal stakeholders to create relevant, engaging, and timely content
- Plan content calendars, manage editorial workflows, and ensure voice, tone, and messaging consistency.
- Optimize content for SEO, accessibility, and user engagement
Technical Skills:
- Perform routine updates and manage CMS (Content Management System), plug-ins, and integrations
- Collaborate with developers and IT to implement site enhancements and troubleshoot issues
- Ensure compliance with industry standards and best practices for security and accessibility
Analytics & Reporting:
- Provide regular analytics reports and actionable insights on web performance and content engagement
- Recommend and implement data-driven strategies to enhance user experience and achieve key performance indicators (KPIs)
Job Requirements:
Required Qualifications:
- Bachelor's degree in Information Technology, Marketing, Communications, or related field
- 3-5 years of experience managing websites, content strategies, or digital marketing
- Proficiency in website analytics tools (Google Analytics, SEMrush, or similar)
- Strong knowledge of HTML/CSS, SEO best practices, and web accessibility standards
- Excellent writing, editing, and organizational skills
Preferred Qualifications:
- Experience with CMS platforms (WordPress, Drupal, Joomla, etc.)
- Familiarity with basic graphic design and video editing software (Adobe Suite) Ability to manage multiple projects simultaneously and meet deadlines
Additional Information:
Classification: The Webmaster and Content Manager is a UUP position. The anticipated salary will be $72,000 to $85,000 with an outstanding benefits package (for more information, please see the UUP-FT-Benefits-at-a-Glance-Jan-2025). Salary will be commensurate with experience and qualifications. Review of applications will commence immediately and conclude when the position is filled.
Special Notes: Fair Labor Standard Acts (FLSA) Exempt position, not eligible for the overtime provisions of the FLSA. Internal and external searches to occur simultaneously.
Review of applications will commence immediately and conclude when the position is filled.
Budget Title: Staff Associate
Local Title: Webmaster and Content Manager
SUNY Maritime College is an Equal Opportunity/Veterans/Disabled/Affirmative Action employer, committed to recruiting, supporting and fostering a diverse community of outstanding faculty, staff and students. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For our full non-discrimination statement, see: http://www.sunymaritime.edu/affirmative-action.
SUNY Maritime College is committed to maintaining a safe environment for its students, faculty, staff, volunteers and the general public that use our facilities. Therefore, in order to ensure the hiring of employees of the highest integrity and to maintain a safe campus community, SUNY Maritime College will conduct pre-employment background investigations on all individuals for whom employment is to be offered.
Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.
In accordance with the Title II Crime Awareness and Security Act, a copy of our crime statistics is available upon request by calling (718) 409-7305. It can also be viewed online by selecting University Police > Safety Information > Clery Safety Report (Annual Security & File Safety).