Account Manager (Social Media) – Government & Public Affairs – Burson

Account Manager (Social Media) – Government & Public Affairs – Burson

Location: Abu Dhabi, UAE

Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialised teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

More about the role

We are actively seeking an experienced and accomplished Account Manager to join our vibrant Social Media team, with a dedicated focus on our pivotal government sector clients. This is a critical role for a professional with a proven track record in social media strategy, and a passion for driving impactful outcomes with Government sector clients.

You will be a primary partner and lead for our most significant government accounts, shaping, developing, and executing comprehensive social media strategies that align with client objectives. This role encompasses leadership of a small, dedicated team, end-to-end management of social media projects, and active participation in securing new government business through RFPs and pitches.

What you’ll do:

• Serve as the day-to-day point of contact for assigned government clients, building strong relationships in coordination with senior leadership.
• Support the development and execute social media strategies tailored to government agencies, owning channel plans, content calendars, and publishing workflows.
• Oversee content production for social channels; draft and edit posts, briefs, and captions; ensure compliance with government policies and brand guidelines.
• Monitor platforms and community interactions; manage moderation, social listening, and escalation processes per client protocols.
• Track performance and produce dashboards and insights; recommend optimizations to improve reach, engagement, and sentiment.
• Assist with new business efforts by contributing research, case studies, proposals, and RFP inputs for public-sector accounts.
• Stay current on platform updates, trends, and government communication standards; share relevant learnings with clients and the team.
• Provide light mentorship and QA support to junior team members; help maintain best practices and process documentation.

Experience that contributes to success

• Extensive and proven experience in social media strategy and account management, with a significant portion dedicated to government or public sector clients.
• Proven success executing social media plans and campaigns for multi-stakeholder organizations.
• Experience managing day-to-day client communications and coordinating cross-functional delivery.
• Strong command of major platforms (TikTok, X, Facebook, Instagram, LinkedIn) and their strategic applications.
• Proficiency with social tools and analytics (native platform insights, Sprinklr, Hootsuite, etc.), with the ability to translate data into actionable recommendations.
• Strong project management skills; comfortable juggling multiple deadlines and budgets under the guidance of senior leaders.
• Excellent writing and editing skills, with attention to accuracy, compliance, and audience needs.
• Bi-lingual proficiency in Arabic (written and spoken) is highly preferred.

#LI-RE1