Advocacy Internship

About the Role:
Are you passionate about connecting brands with consumers through compelling stories and simplified information? Do you thrive on building communities and driving engagement in the digital space?

We are seeking a dynamic and creative Advocacy & Content Intern to join our team. This role offers a unique opportunity to contribute to shaping how L'Oréal brands communicate their unique value, translating complex product benefits into engaging, educational content that resonates with our diverse consumer base. You will play a key role in developing innovative strategies to amplify brand messages and foster authentic connections.
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Key Responsibilities:

• Content Development: Assist in creating engaging, "edutaining" content (e.g., articles, social media posts, videos, infographics) that simplifies complex product information and brand stories for various consumer segments.
• Community Engagement: Support initiatives to build and nurture brand communities, both online and through partnerships (e.g., university activations, online forums), turning engaged users into loyal advocates.
• Advocate & Influencer Support: Contribute to strategies for identifying, engaging, and empowering brand advocates (e.g., experts, loyal consumers) to share their authentic experiences, leveraging user-generated content.
• Digital Communication Strategy: Support the team in optimizing brand messaging and consumer journeys across digital platforms, including social media, websites, and e-commerce channels, to enhance understanding and drive conversion.
• Market & Consumer Insights: Conduct research to understand consumer needs, communication preferences, and emerging trends in brand advocacy and content consumption.
• Project Support: Assist in the planning and execution of various advocacy-driven projects, contributing creative ideas and analytical support.

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What You'll Gain:

• Hands-on experience in brand advocacy, digital content strategy, and consumer engagement at the world's leading beauty company.
• Exposure to diverse L'Oréal brands and functional teams.
• Mentorship and professional development in a fast-paced, innovative environment.
• An opportunity to make a tangible impact on how our brands connect with consumers.

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Who We're Looking For:

• Currently enrolled in a bachelor's degree program in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field.
• Strong interest in brand building, digital marketing, and consumer advocacy.
• Excellent written and verbal communication skills; ability to simplify complex information.
• Creative mindset with a keen eye for engaging content.
• Proficiency in social media platforms and digital communication tools.
• Passion for the beauty industry is a plus!