Amazon PPC Expert

We are seeking a highly skilled Amazon PPC Expert to manage, optimize, and scale our Amazon advertising campaigns. The ideal candidate has deep expertise with Amazon Seller Central and Amazon Advertising Console, with a strong understanding of keyword strategy, bid optimization, campaign structure, and data-driven decision-making. This role is responsible for lowering ACOS, increasing ROAS, driving profitable revenue, and supporting overall marketplace growth.

Key Responsibilities1. Campaign Management

• Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Develop efficient campaign structures for product launches, profitability, and scaling phases.
• Monitor daily performance across multiple marketplaces (US, EU, etc.).

2. Keyword Research & Optimization

• Perform advanced keyword research using Helium 10, Jungle Scout, Data Dive, Google Keyword Planner, etc.
• Build and maintain keyword lists, segmenting by match type and intent.
• Add negative keywords to eliminate wasted ad spend.

3. Bid & Budget Optimization

• Adjust bids based on performance data, competition, and placement multipliers.
• Optimize budgets to ensure full-day visibility without overspending.
• Implement rules, strategies, and A/B testing to improve CTR, conversion rate, and ACOS.

4. Data Analysis & Reporting

• Conduct weekly/monthly performance analysis and create actionable reports.
• Track KPIs including ACOS, TACOS, ROAS, CTR, CVR, CPC, Spend, and Total Revenue.
• Provide insights to improve both organic and paid performance.

5. Listing & Conversion Optimization

• Collaborate with listing optimization team on titles, images, A+ content, and bullet points.
• Ensure listings are fully PPC-ready and conversionoptimized.
• Suggest improvements based on keyword trends and customer search behavior.

6. Product Launch Strategy

• Develop full-funnel PPC launch strategies for new ASINs.
• Execute ranking campaigns, honeymoon period optimization, and organic boost strategies.
• Coordinate with external traffic (TikTok, Google, influencers) when needed.

7. Competitive & Market Analysis

• Analyze competitor ads, pricing, keywords, and strategies.
• Identify market gaps and opportunities for scaling.
• Track category-level trends and seasonality

Job Type: Full-time

Pay: Rs50,000.00 - Rs55,000.00 per month

Work Location: In person