(Arabic) Digital Marketing Manager

Direct message the job poster from Metropolitan Capital Real Estate

We are seeking an experienced and results driven Digital Marketing Manager who is native in Arabic and fluent in English to lead our digital marketing activities targeting Arabic speaking audiences in MENA and beyond. The ideal candidate will have a strong background in digital marketing strategy, performance marketing, Google Ads campaign management, and a deep understanding of the digital landscape and behavioral aspects of Arabic speaking customers.

• Plan, implement, and optimize digital marketing campaigns in Arabic and English language across various channels, including social media ads, Google Ads, display advertising, direct marketing, SEO and others.
• Set up, manage and optimize performance for paid and direct marketing campaigns to drive traffic and conversions.
• Conduct keyword research and analyze market behaviour and competitors to optimize Google Ads campaign performance in Arabic.
• Review and implement required changes for landing pages, content, digital and print materials in Arabic language.
• Monitor key performance indicators (KPIs) for all digital marketing campaigns, organic and paid, and provide regular reports to the stakeholders.
• Utilize analytical tools and insights to assess the effectiveness of the digital marketing campaigns and efforts to make data driven strategic recommendations.
• Manage budgets with the prime focus on budget spending optimization to achieve positive ROI in Arabic speaking markets and beyond.
• Work closely with the marketing team to align efforts and provide transparency.
• Provide recommendations for content and SEO optimization with clear set deliverables to bring company's visibility in Arabic language to higher rankings across search engines.
• Work closely with sales directors to assess their requirements and generate sales pipeline from Arabic and English speaking demographics.
• Assess and plan lead generation per project / per developer / per campaign based on sales requirements.

Requirements and skills

• Native Arabic and fluent English language
• Minimum 3 years experience managing digital marketing in the UAE and/or GCC countries.
• Based in Abu Dhabi.
• Demonstrate a proven track record of managing and executing paid media campaigns across diverse marketing platforms (Google Ads, Social Media, SEO, Direct Marketing)
• Understanding the behavioral aspects of the Arabic speaking audience.
• Ability to generate catchy strong sales messages and CTA and coordinate the same with the team.
• Strong organizational and self motivational skills, attention to the details, and data driven approach.
• Preferably strong experience in Real Estate industry managing marketing activities.
• Experience managing budgets and allocating resources to achieve marketing objectives.
• Preferred marketing experience in real estate.

Seniority level

Mid Senior level

Employment type

Full time

Job function

Marketing and Sales