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Area Leasing & Marketing Manager - Tallahassee
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Description
This position will assist the following properties: Stadium Centre, 601 Copeland, University Village, U Club on Woodward
The Area Leasing and Marketing Manager will develop and implement the Strategic Marketing Plan (SMP) in collaboration with property and regional leadership, driving effective marketing and leasing for their assigned market. In this role, you will manage leasing and marketing programs in a designated market of properties by managing key initiatives such as renewal and resident events, social media marketing, and corporate/nationwide competitions. An in-depth working knowledge of all aspects of your assigned market along with effective use of your judgment to develop and execute marketing and leasing strategies will be essential for success. The ideal candidate will be proactive in identifying opportunities and developing strategies that enhance property visibility and drive leasing performance.
Develop and execute the Strategic Marketing Plan (SMP), outlining marketing objectives and tactics to maximize property visibility and leasing success.
Plan, prepare, and implement marketing and leasing activities and events.
Review, analyze, and audit leasing and marketing systems, including Customer Relationship Management (CRM) systems and social media, for accuracy and timely updates.
Manage communications with marketing team regarding leasing and marketing progress for designated properties, and coordinate with regional and property teams to develop action plans for improvement.
Establish and maintain strategic marketing partnerships with universities, student groups, and local businesses.
Oversee all sponsorship agreements, including sports marketing initiatives.
Manage contracts related to marketing initiatives, including planning and reporting.
Regularly assess the SMP based on preleasing velocity and resident/staff feedback, updating the marketing team and coordinating with regional and property leadership as needed.
Determine and communicate staffing needs for marketing events with regional and property leadership, facilitating collaboration to secure assistance and support from property staff as needed.
Collaborate on the implementation of community renewal leasing campaigns and “no-show” action plans, providing support to property teams to improve engagement and occupancy.
Collaborate with on-site staff and the Content Marketing department to develop and evaluate social media content, including graphics.
Review websites and digital ads for accuracy; manage timely updates and corrections.
Develop and lead annual leasing and marketing training sessions and address ongoing training needs in coordination with leadership.
Coordinate unique on-site tasks with regional and property leadership.
Perform other duties as required by supervisor.
American Campus Communities Culture Commitments
- Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all.
- The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash. No matter their position or duration at any given property, everyone picks up trash because we take pride in our community.
- Serve as an American Campus representative and liaison in all interactions.
- Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.
Skills Knowledge and Expertise
Qualifications
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the minimum knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 2 years experience in marketing, preferably in student housing or property management.
- Proficiency in CRM (Customer Relationship Management) systems to track and analyze customer interactions and data.
Certificates/Licenses:
- N/A
Knowledge/Skills/Abilities:
Skill in:
Skill in:
- Excellent communication and interpersonal skills.
- Strong organizational skills and attention to detail.
- Strong analytical skills with the ability to interpret market data and make informed decisions.
Ability to:
- Ability to work collaboratively in a fast-paced environment.
Benefits & Perks
-
Benefits:
- Dental
- Vision
- 401(k) with Employer Matching
- Medical & Dependent Care Flexible Spending Accounts (FSA)
- Life Insurance
- Sick Leave
- Paid Time Off
- Paid Pregnancy & Childbirth Leave
- Paid Paternity Leave
- Health Insurance
- Health Savings Account (HSA) with Employer Matching
- Short-Term & Long-Term Disability
- Perks:
- Preferred Membership Pricing at Local & National Companies
- CoreGiving Volunteer Days
- Referral Program
- Charity Matching Program
About American Campus Communities
American Campus Communities is the nation’s largest developer, owner and manager of high-quality student housing communities.
Whether we’re creating a new development, upgrading an acquired community, or partnering with a university to develop or manage on-campus housing, our goal is the same: deliver the best possible experience for students – at every price point.
And it’s not just about great living spaces and great amenities. It’s about giving students the resources and environment they need to succeed, both academically and personally.
Our Mission keeps us focused:
Our values help us get there.
Delivering the best possible student experience doesn’t just happen. It takes an unrelenting commitment to students, parents and educational institutions. It also takes a corporate culture built on shared values, a higher purpose, and a team of people who truly love what they do.
American Campus Communities is an equal opportunity employer. We value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other characteristics protected by federal, state or local laws.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the LA County Fair Chance Ordinance, we will consider all qualified applicants, including those with arrest and conviction records, for employment.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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