Area Sales Executive_Haryana

Job Title Area Sales Executive
Function Sales & Distribution
Reporting To ASM
Experience Around 5-10 Years in Handling Hardcore Sales Profile in AlcoBev

and FMCG Industry.

Job Purpose:

Responsible for planning, implementing and directing the sales activities of the company in a designated
area to achieve sales objectives
Key Responsibilities:
 To achieve the primary and secondary targets.
 Set individual sales targets with sales team, delegate responsibility for customer
accounts to sales personnel and co-ordinate sales action plans for individual
salespeople
 Recommend resource reallocations to continuously achieve and exceed target
productivity and to ensure that sales in the area of responsibility as per the forecast
for the BU are achieved / exceeded
 Monitor the achievement of sales objectives by the sales team and liaise with other
company functions to ensure achievement of sales objectives
 To ensure distribution and productivity objective are met in the respective areas
 Sales Development through new accounts, new territories and additional products-
Contribute to the Sales growth target by continuously identifying and creating new
sales opportunities
 Provide necessary support by working together with the sales team in key and
challenging accounts
 Coordinate with subordinates to ensure long term growth & retention of the new
sales opportunities created
 To maintain healthy relationships with super stockiest and sub stockiest and
motivate them to increase sales
 To ensure 100% market coverage by monitoring the sales force movement tracking
 To generate timely sales reports, monitor the reports and analyze the same
 Intra-company coordination with SCM team on inventory management
 Promote processes to improve coordination between sales team and marketing /
support functions and also between the sales and the technical team
 To ensure the teams are functionally trained regularly, identify the best talents in
the team and work on grooming them to the next level



To work with the marketing and give regular consumer/customer feedback on
products and also any new product ideas from the market

Functional Competencies:
 Sales Targets - Identify markets, set targets, for products and SKUs ensure
sufficient quantity of goods with dealer/stockiest, track and monitor progress, plan
strategy for slow moving stock, provide quantity requirements on
special promotions, co ordinate, monitor and provide feedback
 Expanding distribution - Analyze market condition, judge market potential, set outlet
expansion targets, select and appoint distributors prepare weekly and monthly
reports, push sales through higher market penetration
 Collections - Communicate to and ensure collection norms, monitor and track
collections, take action on pending outstanding, solve issues and co ordinate with
the concerned
 Inventory Monitoring - Manage and monitor inventory regularly, ensure equitable
distribution and availability of stock across assigned sales territory
 Resource Management - Review operations on regular basis in activities like
distribution sales promotion POS, travel, damages and all financial and people
resources that have been allocated
Expected Behaviors:
 Envisioning, Strategic & Creative thinking
 Business Acumen
 Ownership
 Can Do Attitude
 Collaborating for Results
 Execution Excellence