Area Sales Manager

Area Sales Manager (ASM) – Dairy / Food Products Industry

Location: 1. Barak Valley, Silchar;

2. Middle Assam, Some Part of Arunachal Pradesh

Experience Required: 7–12 years (Food Industry / Dairy Products / FMCG)

Salary: Negotiable (as per experience & industry standards)

1. Position Overview

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding market reach, and managing the distributor network across Barak Valley. The role demands strong FMCG/Dairy sales expertise, leadership ability, and in-depth regional market knowledge.

2. Key Responsibilities

Sales & Market Growth

Achieve monthly/quarterly/annual sales targets for the assigned area.

Identify new market opportunities and expand product penetration in retail and wholesale channels.

Implement strategies to increase market share for dairy/food products.

Channel & Distributor Management

Appoint, manage, and develop distributors and sub-stockists.

Ensure healthy stock levels, timely payments, and smooth logistics coordination.

Provide regular training and performance monitoring for distributor sales teams (DSR/ISR).

Retail & Market Execution

Ensure product availability, visibility, and placement across all outlets.

Monitor competitor activities, pricing, schemes, and market trends.

Conduct regular market visits, route audits, and performance evaluations.

Team Leadership

Manage and guide the area sales executives/sales officers.

Provide coaching, route planning, and performance reviews.

Ensure high productivity and motivation levels within the team.

Planning & Reporting

Prepare weekly/monthly sales reports and MIS.

Recommend promotional activities, schemes, and market development plans.

Collaborate with marketing, logistics, and finance teams for smooth operations.

3. Required Qualifications & Skills

Education

Bachelor’s degree in any discipline (MBA preferred but not mandatory).

Experience

7–12 years of experience in FMCG, Dairy Products, Food & Beverages, or related industries.

Strong experience in channel sales, distributor management, and retail execution.

Skills & Competencies

Excellent communication and negotiation skills.

Strong leadership and team-handling capability.

Good understanding of the Local market (preferred).

Proficiency in MS Excel, reporting, and sales analysis.

Ability to work under pressure and achieve targets.

4. Key Performance Indicators (KPIs)

Sales volume and revenue achievement.

Market coverage expansion.

Distributor ROI & performance.

Visibility and merchandising scores.

New outlet activation and productivity.

Team performance & retention.

5. Salary & Benefits

Salary: Negotiable (based on experience and capability).

Performance incentives, travel allowance, and other company benefits as per policy.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person