Area Sales Manager (ASM)

Job Description – Area Sales Manager

About the Company

Sabiha Research & Development , established in 2020, is a trusted name in the field of

analytical testing. Over the years, we have grown into a full-fledged NABL ISO 17025

accredited testing facility catering to the pharmaceutical, food, and water industries.

Recently, we have successfully ventured into the manufacturing of Certified Reference

Materials (CRMs), reference standards, and pharmaceutical impurities. We are now an

NABL ISO 17034 certified Reference Material Producer (RMP), offering traceable, reliable,

and cost-effective solutions to laboratories, pharma manufacturers, and research

institutions across India and internationally.

Job Title: Area Sales Manager – CRMs & Reference Standards

Head Office: Panchkula, Haryana

Role Summary

We are looking for a driven and enthusiastic Area Sales Manager to promote and sell our

portfolio of CRMs, NIST traceable standards, and reference materials to pharmaceutical

companies, NABL-accredited labs, and government institutions. This role requires strong

client relationship skills, a target-driven mindset, and a willingness to travel extensively.

Key Responsibilities

 Promote and sell CRMs and NIST traceable standards to pharma companies, testing

laboratories, and government institutions

 Build and maintain strong relationships with QA/QC managers, lab heads, and

procurement teams

 Identify new business opportunities and drive lead generation in the assigned region

 Achieve monthly and quarterly sales targets through structured outreach and follow-

ups

 Conduct product demonstrations and provide technical guidance to clients

 Travel extensively for client meetings, technical discussions, and market development

 Maintain detailed records of customer interactions and opportunities in CRM tools

Who You Are

 Experience in sales and marketing of laboratory reagents, chemicals, or reference

materials

 Established network of contacts in QC/QA departments of pharma companies and

testing labs

 Target-oriented, self-motivated, and capable of working independently

 Strong interpersonal and communication skills with a pleasant personality

 Willingness to travel extensively within assigned territory

Qualifications

Bachelor’s or Master’s degree in Science (Chemistry, Pharma, Biotech) or Commerce/MBA

2+ years of relevant experience in B2B technical or laboratory product sales

What We Offer

 Attractive salary package with performance-based incentives

 Opportunity to work with a strong CRM and reference standards portfolio

 Autonomy to operate from your home city with regular support from the head office

 Long-term career growth opportunities in a high-impact scientific domain

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule

Application Question(s):

• Notice Period?
• Current Salary?
• Expected Salary?
• Current Location?
• Any experience in CRMs & Reference Standards sales?

Work Location: In person