Area Sales Manager(FMCG FOOD)

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets (volume & value).
• Implement sales plans, promotional activities, and new product launches as per company guidelines.
• Expand product availability across GT (General Trade), MT (Modern Trade), HORECA, and institutional channels.
• Identify and develop new business opportunities to increase coverage and depth of distribution.

Distribution Management

• Ensure optimal primary and secondary sales through distributor network.
• Appoint, manage, and strengthen distributors/stockists within the assigned area.
• Monitor distributor ROI, stock levels, claims, and timely payments.
• Improve market reach by adding new outlets and increasing SKU penetration.

Market Execution & Visibility

• Ensure merchandising standards, product freshness, and planogram compliance at outlets.
• Drive visibility initiatives, POP placement, and trade marketing execution.
• Keep track of competitor activities, pricing changes, and promotions; provide market intelligence.

Team Leadership & Productivity

• Lead, mentor, and monitor Sales Representatives/TSIs (Territory Sales In-Charge).
• Conduct regular market working with the team to improve performance and beat plans.
• Identify training needs, performance gaps and conduct capability-building sessions.

Reporting & Analysis

• Review primary & secondary sales, SKU-wise performance, and profitability KPIs.
• Maintain accurate MIS: route plans, beat mapping, outlet classification, and sales reports.
• Provide timely reporting on market trends, opportunities, and risk areas.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• SALES: 5 years (Required)

Work Location: In person