Arena Social Media Manager

General Description

The Arena Social Media Manager crafts, implements, and executes strategic integrated marketing, promotional, and advertising efforts that drive awareness and positions Toyota Center as the foremost destination for the best experiences and events in the country.

Please note, this position is primarily focused on Toyota Center (concerts and third-party arena events), not the Houston Rockets.

RESPONSIBILITIES include but are not limited to:

• Provide social media marketing leadership and execution across all social platforms for Toyota Center concerts and third-party events, including social strategy, calendar management, content creation, reporting, and monitoring.
• Execute both organic and paid social media campaigns to support Toyota Center events and Toyota Center advertising campaigns.
• Assist in video content creation to promote Toyota Center events.
• Manage Toyota Center influencer relationships and execute collaborations.
• Plan and execute social media contesting, including contest rules creation, contest execution, and prize fulfillment.
• Keep up with social media trends, industry/platform changes, and benchmark other venues and accounts to optimize Toyota Center’s social strategy.
• Create graphics for social media and arena marketing collateral, leveraging tour-provided graphic admats, font packages, and assets.
• Manage ideation and sourcing of artist gifts for Toyota Center performers.
• Coordinate with Houston Rockets marketing on cross-promotion opportunities to highlight Toyota Center concerts and events.
• Serve as day-of-show marketing lead on staff rotation at Toyota Center events. Duties include distributing credentials to media, escorting photographers, capturing social media content, coordinating back-of-house activations, and coordinating artist gifts.
• Work with the Director of Arena Marketing on other projects as assigned.
• Demonstrate our One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork.
  
  
  

MINIMUM QUALIFICATIONS:

• Bachelor's degree in business administration, marketing, digital media, communications, or a related field.
• Minimum of three years’ experience in social media management for a live entertainment venue, sports team, or high-profile brand.
• Firm grasp on all social media platforms and best practices.
• Proficiency in Adobe Creative Suite and mobile applications for editing content
• Strong visual eye regarding the creation and curation of creative graphics, photography, and video for social publishing.
• Must have strong organizational and project management skills, as well as attention to detail.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Strong interpersonal skills to work with local influencers, promoters, and talent.
• Must be able to excel in a fast-paced work environment, react quickly and appropriately to unpredictable situations
• Able to demonstrate a strong presence, highlighting poise, professionalism, likeability, approachability, and the ability to work under pressure.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Ability to take creative direction and be flexible in the face of change and last-minute initiatives.
• Ability to think clearly and quickly in high-pressure/time sensitive situations.
• Strong teamwork and relationship-building talents.
• Ability to work nights, weekends, and/or holidays, if necessary.
  
  
  

PHYSICAL & MENTAL REQUIREMENTS:

• While performing the duties of the job, the employee is regularly required to stand, sit, walk, use handle or feel, reach, stoop, kneel, crouch or crawl, talk and hear.
• The vision requirement includes close vision and ability to adjust focus.
• Nature of position requires physical mobility and the ability to lift a minimum of 20 pounds.
• Must have ability to adjust to changing work hours and locations as needed.