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Assistant Manager - Ad Sales, Sports

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Role Overview
We are looking for a highly driven Key Account Manager (KAM) to join our team. With marquee cricketing properties such as the ICC World Cup and IPL launching earlier this year, and back-to-back BCCI events lined up, this role is critical to driving exponential revenue growth through strategic account management and market coverage. drives digital & TV ad revenue by managing client relationships, developing sales strategies, and ensuring client satisfaction through proactive engagement with advertisers and agencies.

Key Responsibilities

  • Building brand awareness on the platform, executing revenue-driving activations, and achieving sales targets by understanding the digital & LTV ecosystem, managing sales pipelines, and collaborating with internal teams.
  • Client Relationship Management: Serve as the primary point of contact for key accounts, manage end-to-end stakeholder relationships, and collaborate with agencies and advertisers to understand their needs.
  • Revenue Generation: Drive event wise revenue by securing and activating brands on various platforms, including mobile and Connected TV (CTV) in addition to LTV, and maintain a healthy sales pipeline.
  • Sales Strategy & Execution: Develop and implement proactive sales strategies, conceptualize and execute long-term deals, and ensure high standards in sales processes.
  • Cross-Functional Collaboration: Work closely with internal sales strategy and agency teams to align on objectives and execute successful campaigns.
  • Performance Tracking: Implement measurement frameworks and drive brand activation and R&F (Reach and Frequency) scalability for clients.
  • Account Management:
  • Strong knowledge of Key Account Management principles and consultative selling techniques.
  • Analytical Skills: Ability to analyze industry trends and performance data to inform sales strategies.
  • Sales & Strategy: Proven ability to develop and implement effective sales strategies to achieve revenue targets.
  • Communication & Collaboration: Excellent stakeholder management and communication skills to work with internal and external partners.
  • Proactiveness: Ability to proactively highlight roadblocks and maintain high standards in sales processes.

Qualifications & Experience

  • MBA/PGDM in Marketing, Sales, Media, or related field (preferred).
  • 5–10 years of experience in media sales, client partnerships, or digital advertising.
  • Proven ability to manage large accounts and deliver high-value revenue targets.
  • Strong understanding of digital-first brands, startups, and performance-driven marketing.
  • Excellent stakeholder management, relationship building, and negotiation skills.
  • Analytical mindset with experience in campaign insights and reporting.

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