Assistant Manager - Digital Marketing

Job Title: Assistant Manager – Digital Marketing

Department: Marketing & Admissions

Reports To: Digital Marketing Manager / Head of Marketing / School Management

Location: On-Campus / Head Office -Airoli

Resume Summited by hr@newhorizonsms.com

Position Summary:

The Assistant Manager – Digital Marketing will support the planning, execution, and monitoring of digital marketing campaigns across multiple platforms. This role focuses on managing social media, assisting with digital advertising, website updates, and event promotion to enhance brand visibility and achieve admission targets. The position requires creativity, strong coordination skills, and the ability to manage day-to-day digital marketing activities within the school’s communication framework

Key Responsibilities:

1. Digital Marketing Support & Execution

· Assist in developing and implementing the school’s digital marketing plan.

· Manage and schedule daily social media posts and online campaigns.

· Ensure timely uploads of announcements, circulars, and achievements.

· Support senior management in maintaining consistent online brand presence.

2. Social Media Management

· Handle content creation, captions, and posting on platforms such as Facebook, Instagram, YouTube, and LinkedIn.

· Engage with followers, respond to comments/messages, and monitor online reputation.

· Collect and curate photos and videos from school events for social sharing.

· Coordinate with the design team for creatives and videos.

3. Content Creation & Coordination

· Draft engaging content for posts, newsletters, and marketing emails.

· Capture behind-the-scenes moments of academic and co-curricular events.

· Support the design and preparation of posters, flyers, and event creatives using Canva or similar tools.

4. Website & SEO Support

· Assist in updating website pages with latest information, images, and event highlights.

· Support SEO initiatives including keyword research and on-page optimization.

· Coordinate with IT/vendors for any website maintenance or updates.

5. Campaign Management & Lead Tracking

· Help plan and execute Google Ads, Meta Ads, and local digital campaigns for admissions.

· Track enquiries generated through digital channels and maintain a lead database.

· Work closely with the Admissions team to ensure follow-ups and conversions.

6. Event Promotion & Coverage

· Support in pre-event promotion and post-event digital coverage (Annual Day, Sports Meet, Open House, etc.).

· Handle live social media coverage during key school functions.

· Coordinate with photographers, videographers, and content vendors.

7. Reporting & Analysis

· Prepare weekly and monthly social media performance reports.

· Track digital campaigns’ performance and suggest improvements.

· Present insights and analytics to the Digital Marketing Manager or Management.

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Key Skills & Competencies:

· Proficiency in social media management tools and scheduling platforms.

· Basic knowledge of Google Ads, Facebook Ads Manager, SEO, and Analytics tools.

· Strong writing, content creation, and coordination skills.

· Creativity with attention to detail and an eye for design aesthetics.

· Familiarity with Canva, Photoshop, or basic video editing tools.

· Ability to multitask and manage deadlines efficiently.

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Qualifications:

· Bachelor’s degree in Marketing, Digital Media, Communication, or a related field.

· 2–4 years of experience in digital marketing or social media management (experience in the education sector preferred).

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Key Performance Indicators (KPIs):

· Growth in social media followers, reach, and engagement.

· Quality and timeliness of digital content and campaigns.

· Number of qualified leads generated through digital channels.

· Timely reporting and coordination for school events and promotions.

· Improved website engagement and online brand visibility.

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Work Conditions:

· Full-time, on-site role (Monday to Saturday).

· May require availability during weekends for school events, admission fairs, or campaigns.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person