Assistant Manager Digital Marketing

Key Responsibilities:

• Implement comprehensive monitoring systems to track brand mentions, reviews, and conversations across the internet
• Utilize reputation management tools (Google Alerts, Talkwalker, Brandwatch, etc) to maintain real-time awareness of online sentiment
• Conduct regular reputation audits and competitor analysis to benchmark performance
• Manage relationships with online review platforms and understand their policies and procedures

Required Qualifications

• Bachelor’s/master’s degree in public relations / communications, marketing, or related field
• 4-6 years of experience in online reputation management, crisis communication, or digital PR
• Proven track record of managing reputation crises and negative publicity
• Expert knowledge of review platforms, social media monitoring tools, and SEO principles

Technical Skills:

• Google My Business management and optimization
• Knowledge of multi-platform review monitoring tools
• Google Alerts and Google Search Console
• Social media native analytics (Facebook Insights, Twitter Analytics, LinkedIn Analytics)
• Social media monitoring tools (Hootsuite Insights, Sprout Social etc)
• Understanding of industry-specific review platforms (Glassdoor, Ambition Box, etc.)
• Basic sentiment analysis tools and reporting dashboards

Content Strategy for Reputation Building

• Create authentic, transparent content that builds trust and credibility
• Develop thought leadership content positioning company executives as industry experts
• Manage corporate social responsibility communications to enhance brand reputation
• Create customer success stories and case studies to showcase positive outcomes
• Develop SEO-optimized content to ensure positive search results dominate first page rankings
• Coordinate with internal teams to ensure consistent messaging across all channels

Web Page Content Development

• Create, edit, and optimize engaging web content that aligns with brand voice and SEO best practices
• Collaborate with design and development teams to ensure content integration supports user experience goals
• Develop content calendars and maintain editorial standards across all web properties
• Monitor website analytics to assess content performance and make data-driven improvements
• Ensure all web content is current, accurate, and complies with accessibility standards
• Coordinate with various departments to gather information for content creation and updates

Analytics & Reporting

• Track reputation metrics including sentiment analysis, review ratings, and share of voice
• Create comprehensive monthly reputation reports with actionable insights
• Monitor search engine results pages (SERPs) for brand-related queries
• Measure the impact of reputation management initiatives on business outcomes
• Conduct regular stakeholder surveys to assess reputation among key audiences
• Benchmark reputation performance against industry standards and competitors