Associate - Customer Lifecycle Management

Position : Customer Lifecycle Management Associate

Experience : 0 - 2 Years

Location : Bengaluru (On-Site)

About Us

Unacademy is India’s largest learning platform, on a mission to democratize education for every learner. What started as a YouTube channel has now transformed into a powerful education ecosystem serving millions of learners across the country. We bring together top educators, high-quality content, and innovative technology to deliver engaging learning experiences across competitive exams, professional upskilling, and foundational education. With a commitment to excellence and learner success, Unacademy is redefining how India learns - one lesson at a time.

About the Role

We are looking for a detail-oriented and analytical CLM Associate to join our Growth & Marketing team. In this role, you will be responsible for managing communication across the customer lifecycle, executing automated journeys, optimizing engagement, and ensuring seamless customer experiences through data-driven decision making.

Key Responsibilities:

• Build, execute, and manage customer lifecycle campaigns across channels such as email, push notifications, SMS, Whatsapp and in-app.
• Analyze user behavior and campaign performance to derive insights and actionable recommendations.
• Work closely with cross-functional teams such as Business, Design, Product, Analytics and other Marketing teams to ensure a seamless customer experience..
• Monitor performance metrics and share actionable insights to improve communication effectiveness.
• Contribute to improving customer engagement, retention, and reactivation strategies.

Key Requirements:

• Excellent logical reasoning and problem-solving skills.
• Strong written communication skills in both English & Hindi .
• Good understanding of data analysis , ability to interpret numbers, identify trends, and derive insights.
• Hands-on experience with marketing automation tools like WebEngage, MoEngage, or Clevertap is a strong plus.
• Ability to work in a fast-paced, collaborative environment with attention to detail.
• Basic understanding of customer segmentation, funnels, and campaign metrics is preferred.

Why Join Us?

• Work closely with a high-impact Growth team.
• Opportunity to contribute directly to user engagement and retention metrics.
• Fast-paced environment with learning and ownership opportunities.