Associate Digital Content Manager

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full Time Hybrid - in office Monday-Thursday and work from home Friday

LOCATION DETAILS: Farmers Branch, TX

HOW YOU WILL MAKE AN IMPACT

The Associate Digital Content Manager plays a key role in executing BSN SPORTS’ digital content strategy across multiple channels, with a strong focus on social media, sports-curated newsletters, articles, webinars, and web content updates.

This role is ideal for a creative and strategic content creator who’s passionate about bringing the spirit of sports—and the community of people who make youth sports happen—to life through authentic, engaging digital storytelling. You will collaborate across teams to craft content that reflects who we are as a brand, why we exist, who we serve, and the value we deliver to coaches, athletes, and teams across the country.

The ideal candidate is highly comfortable leveraging AI tools and platforms to improve efficiency, ideation, and execution. You’ll be a hands-on content creator who thrives in a fast-paced environment, blending creativity with strategy to build community and drive engagement across BSN SPORTS’ digital ecosystem.

WHAT YOU WILL DO

Social Media & Brand Storytelling

• Serve as a voice and face of the BSN SPORTS brand across platforms such as Instagram, Facebook, X, TikTok, and LinkedIn — creating content that feels authentic, engaging, and community-driven.
• Support the ideation, planning, and creation of daily social content — including videos, graphics, and stories — using platform-native tone, humor, and storytelling that connects with coaches and athletes.
• Build and grow a strong, interactive community by engaging directly with followers and responding in real time to sports culture, trends, and relevant moments.
• Experiment with creative tools, filters, and AI-driven design platforms to push the boundaries of digital storytelling.
• Develop recurring content series, challenges, and brand moments that inspire conversation, drive engagement, and celebrate team spirit.
• Collaborate with internal teams to launch campaigns, products, and initiatives through compelling social-first storytelling tailored to each platform.
• Track and analyze content performance, using insights to optimize reach, engagement, and cultural relevance.

Content Development & Support

• Assist in planning, writing, and deploying sports-curated newsletters and Coaches Corner articles that educate, inspire, and build community among coaches and athletic directors.
• Support the planning and execution of webinars, coordinating content, managing promotional efforts, and assisting with post-event recaps and content distribution.
• Partner with the marketing and digital teams to update and maintain BSNSPORTS.com content, ensuring visuals and messaging align with active campaigns and promotions.

AI Integration & Efficiency

• Use AI tools to streamline brainstorming, copywriting, image sourcing, and content scheduling workflows.
• Identify opportunities to automate repetitive processes and enhance campaign efficiency through smart, AI-assisted platforms.
• Stay up to date on emerging AI and social media trends to help BSN SPORTS stay at the forefront of marketing innovation.

Collaboration & Project Management

• Work cross-functionally with Marketing, Creative, Category, and Digital teams to ensure consistency in messaging and execution across all channels.
• Manage content calendars, track deliverables, and ensure deadlines are met with accuracy and creativity.
• Consolidate feedback, maintain version control, and ensure smooth execution of campaign assets from concept to completion.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

• Deep passion for sports, storytelling, and digital content creation.
• Strong understanding of social media culture, trends, and editing styles — particularly for TikTok, Instagram, and short-form video.
• Creative storyteller who can translate brand strategy into fun, relatable, and native social content
• Strong familiarity with AI tools for copywriting, image generation, and campaign optimization (e.g., ChatGPT, Jasper, Midjourney, or similar).
• Excellent organizational skills and ability to produce high-volume, fast-turnaround content.
• Comfortable responding in real time to sports, pop culture, and community moments.
• Proactive mindset — demonstrates initiative, adaptability, and the ability to respond quickly to shifting priorities.
• Tools proficiency — experience with marketing project management platforms such as Asana, Miro, Figma, and AI-assisted tools.
• Project management skills — ability to manage workflows and deliverables for multiple marketing campaigns simultaneously.
• Strong communication skills — ability to write and edit engaging marketing content and collaborate effectively across teams.
• Cross-functional collaboration — proven ability to partner with creative, marketing, merchandising, and digital content teams.
• Familiarity with sports marketing, retail, or eCommerce environments.
• Passion for innovation, teamwork, and shaping how brands connect with sports culture.

EDUCATION/EXPERIENCE

• 2–5 years of experience in digital marketing, social media management, or content creation.
• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Experience managing or contributing to multi-platform brand accounts with a record of audience growth and engagement.
• Experience using creative or AI/interactive tools to enhance storytelling and production.

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.