Associate Director Go-to-Market (GTM)

Job purpose:
The Associate Director Go-to-Market is responsible for leading and scaling all revenue-generating functions across Mobile Aspects, including Sales, Marketing, Customer Success, and Strategic Partnerships. This executive will drive top-line growth, optimize the customer lifecycle, and ensure cross-functional alignment to maximize recurring revenue and market share.

Key responsibilities and accountabilities:

Revenue Strategy & Leadership

• Develop and execute a comprehensive revenue growth strategy aligned with company goals
• Own forecasting, pipeline management, and revenue reporting
• Identify new market opportunities and drive go-to-market initiatives

Strategy & Planning

• Develop and own the demand generation strategy across digital, email, SEO, events, and ABM channels
• Align campaigns with sales goals, product launches, and customer segments
• Forecast pipeline contribution and report on ROI across all programs

Campaign Execution

• Launch multi-channel campaigns targeting hospitals, health systems, and clinical decision-makers
• Manage marketing automation workflows, lead scoring, and nurture tracks
• Collaborate with content, product marketing, and design teams to build compelling assets

Performance & Optimization

• Monitor campaign performance and optimize for conversion and cost-efficiency
• A/B test messaging, channels, and creative
• Report on KPIs including MQLs, SQLs, CAC, and pipeline velocity

Team Leadership & Collaboration

• Manage a team of demand generation specialists and external agencies
• Partner with Sales, DevOps, and Customer Success to ensure lead quality and alignment
• Support field marketing and event strategy for key accounts

Qualifications

• 7+ years of experience in B2B demand generation, preferably in healthcare or SaaS
• Proven success in building and scaling multi-channel campaigns
• Expertise in marketing automation platforms (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools
• Strong understanding of healthcare buyer personas and compliance considerations
• Excellent project management, analytical, and communication skills

Preferred Experience

• Experience with Account-Based Marketing (ABM)
• Familiarity with healthcare regulations (HIPAA, HITRUST)
• Background in marketing to hospitals, health systems, or payers