Associate Director of Communications and Marketing Operations

POSITION SUMMARY
Leads strategic communications, marketing operations, and cross-departmental coordination for The King’s University’s Marketing & Communications team. Serves as the primary liaison between internal stakeholders and the department, ensuring timely, consistent, and high-quality execution of all marketing and communications initiatives.
RESPONSIBILITIES
The essential functions, pursuant to the Americans with Disabilities Act, may include the characteristic duties and responsibilities noted herein, however, this list represents examples only, and is not a comprehensive listing of all functions and tasks performed by positions found in this job description.

Position Specific Responsibilities

• Project Management & Department Liaison
  • Serve as the central liaison between university departments and the Marketing & Communications team, ensuring alignment, timely project execution, and effective resource allocation.
  • Manage incoming requests and oversee project workflows for design, print, web, and communications initiatives.
  • Develop and maintain production schedules, project trackers, and reporting systems to ensure on-time delivery of marketing materials and campaigns.
  • Contribute to the refinement of departmental processes, communication protocols, and operational efficiencies.
• Marketing Campaign Oversight
  • Collaborate with campus departments to identify marketing needs and translate them into actionable, multi-channel campaign plans.
  • Support the creation, scheduling, and optimization of digital campaigns across email and web platforms, including the TKU blog and newsletter.
  • Oversee email marketing efforts, including content development, audience segmentation, testing, and performance tracking.
  • Utilize analytics to assess campaign effectiveness and inform future marketing strategies.
• Communications & Content Development
  • Write, edit, and publish digital content, including news articles, web updates, email automations, and marketing copy, in coordination with the marketing team.
  • Manage internal and external communications, ensuring consistent voice and alignment with TKU’s brand and mission.
  • Partner with the Associate Director of Marketing to design visually aligned material using Canva and Adobe Creative Suite, in alignment with brand guidelines.
  • The ability to provide photography and light videography coverage for university events is a plus.
• Website & Digital Oversight
  • Coordinate regular website updates and content audits to maintain accuracy, relevance, and SEO alignment.
  • Provide input on user experience improvements and digital engagement strategies to enhance overall user experience.
• Operational & Administrative Support
  • Contribute to the development and implementation of efficient project management workflows and communication protocols.
  • Oversee departmental administrative processes, including invoice management, budget reconciliation, and vendor coordination.
  • Track project costs, monitor expenses, and support fiscal accountability within the department.

University-Wide Responsibilities

• Model core organizational beliefs and values; communicate openly and effectively within and across departments. Establish and maintain professional communication and ensure that all interactions are supportive, courteous, and respectful (TKU Social Covenant)
• Utilize practical communication skills to present information accurately and clearly, both internally and publicly.

• Participate in professional development activities that are aligned with university, departmental, and individual goals
• Maintain accurate and complete records as required by governing entities (DOE, TRACS, ABHE, etc.); file all physical and computerized reports, records, and other documents required.
• Attend and participate in staff meetings and serve on committees as required.
• Comply with all policies, operating procedures, legal requirements, and verbal and written directives.
• Perform other related duties as assigned.

QUALIFICATIONS

Education:

• Bachelor’s degree in marketing, communications, public relations, or a related field, or commensurate work experience in a related field

Experience:

• 5-8 years of experience in marketing, communications, or project management (higher education experience a plus), with 2-3 years in a leadership or supervisory capacity.
• Proven experience managing communications platforms in a professional setting
• Intense administrative and organizational, multitasking, and interpersonal skills
• Proficiency in project management tools and Adobe Creative Suite preferred
• Familiarity with email marketing tools (e.g., Mailchimp, Active Campaign, Element 451) and web CMS (e.g., WordPress)
• Experience using project management tools (e.g., Asana, Trello, Monday.com)
• Excellent written and verbal communication skills

Competencies:

• Strong customer service aptitude

• Critical and logical thinking, good judgment, and problem-solving
  • Self-starter with consistent initiative
  • Comfortable working in a fast-paced, deadline-driven environment
  • Good organizational skills and attention to detail
  • Can work well independently or in team settings
• Clear and concise communication skills, both orally and in writing
• Proofreading, grammar, and editing skills are a plus
• Strong technical skills in Microsoft Office and Apple OS
• Working knowledge of Canva to design internal slides and flyers
• Technical understanding of pre-press file preparation (Canva, Adobe Creative Suite)
• Basic knowledge of digital marketing to curate and manage email marketing campaigns and automated workflows (using TKU’s proprietary platform)
• Basic technical understanding of websites and e-commerce (will be trained on our platforms)
• Ability to interpret and apply data analytics to optimize digital campaigns and content strategy is a plus
• Leadership mindset with the ability to delegate, motivate others, and both receive and provide constructive feedback
• Adaptability and openness to learning new platforms, technologies, and communication tools

Other Requirements

• Valid Driver’s License
• Criminal Background Verification

MENTAL/PHYSICAL/ENVIRONMENTAL DEMANDS

• Maintain emotional control under stress while working in a high-intensity, fast-paced environment.
• Daily listening, speaking, and written communication with people
• Occasional irregular hours (some evening and weekend hours required)
• Lift to 25 lbs.

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