Associate Manager (Performance Marketing)

Office Location:

Maharashtra, Mumbai

Experience Required: 3-7 Years

Outstation Candidates Not Allowed

Max Notice Period: 60 Days

Role & Responsibilities:

We are looking for a data-driven, results-oriented Associate Manager – Performance Marketing to join our Growth team. You will be responsible for designing and executing lead generation campaigns across digital platforms, with a specific focus on lead capture through web-based lead forms — with no app download required.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).
• Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).
• Run A/B tests on creatives, landing pages, and form flows to maximize conversion rates.
• Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.
• Track, analyze, and report campaign performance metrics to drive continuous improvement.
• Identify new opportunities and trends in performance marketing to scale lead acquisition.

Ideal Candidate

• 3-7 years of hands-on experience in performance marketing, ideally in a B2C tech or consumer internet company.
• Proven experience running lead generation campaigns using platforms like Facebook/Instagram Lead Ads, Google Lead Forms, etc.
• Strong understanding of user funnels, conversion tracking, and performance metrics.
• Ability to interpret data and derive actionable insights using tools like Google Analytics, Excel, etc.
• Experience with tools like Meta Ads Manager, Google Ads, and other performance marketing platforms.
• Excellent communication, collaboration, and project management skills.

Preferred:

• Experience working in a product or subscription-based company.
• Exposure to CPL (Cost per Lead) optimization.
• Familiarity with regional language campaigns (a plus, not mandatory).

Job Type: Full-time

Pay: ₹2,100,000.00 - ₹2,800,000.00 per year

Application Question(s):

• Strong Performance Marketing Profile
• Mandatory (Experience 1) – Must have total 3+ YOE of which 2+ YOE in hands-on experience in performance marketing
• Mandatory (Experience 2) – Must have experience in planning and executing lead generation campaigns on google, fb, Linkedin
• Mandatory (Experience 3) – Must have handled budget of >1 cr per month
• Mandatory (Skills) – Must have knowledge of user funnels, conversion tracking, performance metrics etc
• Mandatory (Education)- Must be from a premium Institute (IIM, IIT, XLRI, MICA, ISB, NIT etc)
• Mandatory (Company) - B2C companies (B2C EdTech/ Gaming/ Finance preferred)
• Preferred (Skills) – Experience using AI tools for various marketing work
• What's the budget you have handled across all platform (per month)?
• Have you worked on Linkedin ads?
• Have you worked on Pinterest or Tiktok?
• Rate the candidate in communication out of 5.
• What is your current company?
• How many Leads do you generate per day?

Location:

• Mumbai, Maharashtra (Required)

Work Location: In person