Associate Marketing Manager, Social Media (Hybrid) Acton, MA

Position Overview: We are seeking a dynamic and creative individual to join our U.S. Consumer Marketing team at Omnipod®. This individual enjoys working in an entrepreneurial, fast-paced organization focused on transforming the diabetes healthcare space. Candidates must be highly motivated, open-minded, and solution oriented. They should have the ability to balance multiple project priorities across various teams and time zones, while not being afraid to have fun along the way.

The Associate Marketing Manager, Social will shape the voice and aesthetic of Omnipod online, capturing inspiring community stories, fostering meaningful community engagement, and positioning our brand as a leader. A core purpose of the role is to drive brand awareness and increase positive brand sentiment for Omnipod while executing against a short and long-term business plan that will decrease customer attrition and increase customer loyalty. Responsibilities include overseeing social media creative, elevating community management, and determining how we share our product roadmap. Key stakeholders to this role will include customers and their families, healthcare providers, key opinion leaders, community partnerships, and nonprofit organizations.

This person will serve as a brand steward and will build meaningful relationships with the community to amplify our brand through social media. They will be expected to identify process gaps and offer solutions leveraging brand strategy, insights, and guidelines. The ideal candidate will be self-motivated, a critical thinker, but not critical, and a strong team player who takes great pride in the quality, precision, and measurable results of their work.

Responsibilities

• Oversee execution of our social media creative and enhance our community engagement tactics to be endemic to the platforms and their best practices

• Overall support of product roadmap ensuring timely and consistent delivery of supporting marketing materials

• Track and report out on channel and campaign performance metrics, key insights, and trends

• Research new and emerging features and platforms, making strategic recommendations for brand expansion, while keeping a test and learn mindset

• Stay ahead of trends in visual storytelling

• Partner with Customer Experience to deliver best-in-class community management

• Monitor brand sentiment and protect brand reputation

• Ensure compliance with FTC guidelines, brand safety standards, and regulatory

• Support cross-functional initiatives that integrate the community into broader marketing goals and company programs

• Identify compelling user testimonies ideal for integrated campaigns and PR opportunities

• Use brand strategy, insights (KPIs), and guidelines to make actionable business recommendations and be comfortable presenting to cross-functional leaders

• Anticipate the needs of the market by staying on top of industry research and understanding clinical trends, market access, and customer insights

• Share successes and learnings for driving brand awareness and positive brand sentiment, and aiding when possible to translate those for global consumption

Key Decision Rights

• Implement our social media strategy, ensuring brand alignment and consistency to other customer touchpoints

• Serve as a brand steward, identifying process gaps and offering solutions to drive best-in-class marketing communications

• Responsible for acquiring MLR approval for projects

Required Leadership/Interpersonal Skills & Behaviors

• Ability to manage complex and cross-functional projects concurrently and get stakeholder buy-in

• Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences

• Support agency relationships

Required Skills and Competencies

• History of delivering efficient paid social campaigns

• Deep understanding of how algorithms work and how to navigate them

• Experience managing brand ambassadors

• Strong project planning and management skills

• Ability to manage contracts and work against a budget

• Strategic thinking capabilities with a forward-looking perspective

• Ability to connect to the patient/caregiver experience

• Strong Excel, PowerPoint, and presentation skills

• Detail savvy, but outcomes oriented

• Positive attitude even during times of change

Education and Experience

• Bachelor's Degree required, preferably in Marketing, Communications or Business-related field

• 3+ years of social media or Digital Marketing experience

• Medical Device, Pharmaceutical or Healthcare industry experience preferred in a regulated environment

Additional Information

• The position is hybrid and may require in office 1x or more per week

• NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office 1x/week; may work remotely other days). #LI-Hybrid

• Travel is estimated at 10-15% but will flex depending on business needs; international travel is possible

• Will be required to spend time with the diabetes community either through Field rides or consumer conferences and events

• Flexibility to take morning and evening calls to align with international business hours

Additional Information:



Compensation & Benefits:

For U.S.-based positions only, the annual base salary range for this role is $62,625.00 - $93,937.50

This position may also be eligible for incentive compensation.

We offer a comprehensive benefits package, including:
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs

Application Details:
This job posting will remain open until the position is filled.
To apply, please visit the Insulet Careers site and submit your application online.

Actual pay depends on skills, experience, and education.