Associate Trade Activation Manager

AVALON Pharma is a leading pharmaceutical company headquartered in Riyadh, Saudi Arabia. We

specialize in developing, manufacturing, and distributing a diverse range of health and beauty

products, as well as generic prescription medicines. Our commitment to innovation and quality

aligns with the Kingdom’s Vision2030, driving us to deliver exceptional value to our consumers,

partners, shareholders, and the broader community.

Role Description:

We are seeking a dynamic and results-oriented Associate Trade Activation Manager to join our

team in Dubai office. In this role, you will play a crucial part in driving sales and brand visibility

through the strategic planning and execution of trade activation initiatives. By collaborating closely

with sales, marketing, and trade partners, you will develop and implement innovative strategies to

enhance brand presence, drive product trials, and ultimately increase sales performance.

MAJOR DUTIES & RESPONSIBILITIES

Responsibilities:

· Develop and execute trade activation plans to drive brand awareness, product trials, and

sales growth in alignment with company objectives.

· Collaborate with sales and marketing teams to identify key market opportunities and

develop targeted activation strategies for different trade channels and customer segments.

· Plan and coordinate promotional activities, events, and campaigns to engage trade partners

and drive product visibility and adoption.

· Analyse market trends, competitor activities, and consumer insights to identify

opportunities for trade activation and inform decision-making.

· Monitor and evaluate the effectiveness of trade activation initiatives through key

performance indicators (KPIs) and metrics and provide recommendations for optimization.

· Build and maintain strong relationships with trade partners, retailers, and key stakeholders

to maximize collaboration and support for trade activation initiatives.

· Provide regular updates, reports, and insights to management on trade activation

performance, highlighting successes, challenges, and opportunities for improvement.

· Stay updated on industry best practices, emerging trends, and innovative activation

techniques to continuously enhance the effectiveness and efficiency of trade activation

efforts.

PREREQUSITE PROFILE

Qualifications:

· Bachelor’s degree in marketing, Business Administration, or related field; master’s degree

preferred.

· Proven experience in trade marketing, sales activation, or related roles, preferably in the

pharmaceutical or consumer goods industry.

· Strong understanding of trade channels, retail operations, and customer behaviour.

· Excellent communication, presentation, and negotiation skills.

· Creative thinking and problem-solving abilities, with a focus on driving results.

· Ability to work collaboratively in cross-functional teams and build strong relationships with

internal and external stakeholders.

· Analytical mindset with the ability to interpret data, identify trends, and make data-driven

recommendations.

· Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.

What We Ask:

· Results Orientation: Demonstrate a strong drive to achieve targets and deliver

measurable results in trade activation initiatives.

· Collaborative Spirit: Work effectively in cross-functional teams and foster collaborative

relationships with trade partners and stakeholders.

· Innovative Thinking: Bring creativity and innovation to trade activation strategies and

initiatives, exploring new approaches to drive brand visibility and sales growth.

· Analytical Skills: Utilize data and insights to inform decision-making, optimize

performance, and identify opportunities for improvement in trade activation efforts.