Associate Trainee Social Media

Phaedra Solutions is offering an exciting 3-month, On-site Social Media Internship in Lahore. This program is specifically designed for Fresh Graduates seeking hands-on experience in dynamic social media management, content creation, and community building within a corporate marketing team.

You will be crucial in executing our daily social media strategy, tracking campaign performance, and fostering online engagement across all our major digital channels.

Key Responsibilities and Focus1. Content Execution & Management

• Daily Oversight: Assist in the day-to-day management of our brand accounts, including Instagram, LinkedIn, Facebook, TikTok, and X (Twitter).
• Creation & Publishing: Independently create, design, and publish engaging visual and written content (posts, updates, etc.).
• Scheduling: Help meticulously manage and update content calendars and posting schedules.

2. Engagement & Community Building

• Monitoring: Actively track and monitor platform activity, including comments, likes, and direct messages.
• Proactive Engagement: Build community by promptly responding to interactions, addressing inquiries, and maintaining a positive online presence.
• Trend Analysis: Research and identify relevant trending topics, competitive activity, and hashtags to ensure our content is timely and relevant.

3. Strategy Support & Reporting

• Idea Generation: Contribute creative and innovative ideas for new social media campaigns, content themes, and engagement initiatives.
• Basic Analysis: Assist in tracking and preparing simple performance reports, focusing on core metrics (reach, impressions, engagement rates).
• Outreach: Provide logistical support for potential influencer outreach and brand collaboration efforts.

Desired Skills and Ideal Candidate

• Target Candidate: Fresh Graduates in Marketing, Media Studies, Communications, or a related field.
• Attitude: Highly motivated, adaptable, and possessing a strong eagerness to learn in a fast-paced environment.
• Visual Content: Ability to create appealing visuals (reels, videos, images) using tools like Canva, Adobe Express, or CapCut is beneficial.
• Social Acumen: Basic understanding of social media algorithms, trends, and platform best practices.
• Copywriting: Strong attention to detail and ability to write engaging captions consistent with the brand's tone.
• Technical Familiarity: Basic knowledge of content scheduling tools (e.g., Meta Business Suite).

This internship offers real-world experience, mentorship from seasoned professionals, and the opportunity for full-time employment conversion upon successful completion.

Job Type: Internship
Contract length: 3 months

Work Location: In person