Audience Strategy Manager

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

The Audience Strategy Manager will lead the strategic development and execution of audience segmentation and profiling to inform marketing and media plans for both Ford and Lincoln brands. This role involves spearheading audience creation for deployment across paid media and owned marketing channels, and serving as the primary business lead for audience-led marketing technology, including managing vendor relationships and scope of services. A key focus will be on enhancing the reach of paid media campaigns to priority audiences, ensuring alignment with Marketing objectives, and communicating audience strategies to diverse stakeholders. This leader will also collaborate with measurement teams to optimize audience performance and actively seek efficiencies through cost avoidance.

What you'll do...

• Lead audience segmentation strategy and profile development used to inform messaging/media plans
• Lead audience creation for deployment across paid (media) and owned (website) marketing channels for Ford and Lincoln
• Serve as the primary business lead for audience-led marketing technology, consult on contracts/POs, manage the scope of services/deliverables (e.g. Experian, TransUnion, etc.).
• Increase the ways in which our paid media campaigns can reach focus/priority audiences
• Ensure personal and team objectives support our Ford marketing objectives, including monitoring and communicating performance toward objectives to leadership and cross-functional stakeholders
• Communicate audience strategies across client and partner stakeholder groups, and onboard/educate new stakeholders about our audience planning approach
• Actively seek out efficiency through cost avoidance/waste elimination
• Work with internal and agency measurement teams to ensure we have the right data/signals to measure/analyze/optimize our audiences within paid media campaigns

You'll have...

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of working with 1st and 3rd party data partners
• 5+ years working with addressable audiences
• Excellent written and verbal communication skills
Experience leading and influencing cross-functional teams toward shared business goals

Even better, you may have...

• 5+ years experience working within a large-scale company and highly matrixed environment
• Proven ability to apply technology solutions to creatively solve business and operational challenges
• Solid understanding of business analysis, process mapping, requirements gathering, and program management
Experience managing agency/partner teams

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

This position is a leadership level 6.

For more information on salary and benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

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