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Job Title: Blogger / Content Writer

Job Summary:

The Blogger is responsible for creating engaging, high-quality written content that attracts readers, improves website traffic, and supports brand growth. The role involves researching industry-related topics, developing original articles, optimizing content for SEO, and managing posts across various digital platforms.

Key Responsibilities:

  • Research industry-related topics and current trends to generate content ideas.
  • Write, edit, and publish blog posts that align with the company’s brand voice and goals.
  • Optimize content using SEO best practices (keywords, internal linking, meta tags, etc.).
  • Create compelling headlines and introductions to attract reader attention.
  • Proofread and edit articles before publication.
  • Collaborate with the design and marketing teams to include visuals, infographics, and social media integration.
  • Promote content through social media and online channels to increase engagement and readership.
  • Monitor blog performance using analytics tools (Google Analytics, Search Console, etc.) and suggest improvements.
  • Stay updated with content marketing trends, audience preferences, and SEO updates.
  • Manage the content calendar and ensure timely delivery of posts.

Qualifications and Skills:

  • Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
  • Proven experience as a blogger, content writer, or copywriter.
  • Strong writing, editing, and storytelling skills.
  • Basic understanding of SEO, keyword research, and digital marketing.
  • Familiarity with CMS platforms (WordPress preferred).
  • Ability to work independently and meet deadlines.
  • Creative mindset with attention to detail.

Preferred Skills (Optional):

  • Knowledge of graphic tools like Canva or Adobe Photoshop.
  • Experience with social media marketing.
  • Understanding of affiliate marketing or influencer collaboration.

Work Environment:

  • Office-based or remote, depending on company policy.
  • Collaboration with marketing, design, and SEO teams.

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

  • Flexible schedule

Work Location: In person

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