Brand Lead

Job Title: Brand Lead

Location: Remote

Language: English

Working Days: Monday through Friday

Working Hours: Eastern Standard Time (EST): 8:30 AM – 5:30 PM

Goal: Own the brand strategy, performance, and client relationship.

Strategy & Vision

• Create, develop, and oversee the overall marketing strategy for the brand
• Define the brand’s goals, messaging, and KPIs
• Conduct market and competitor analysis to identify opportunities, threats, and differentiation strategies
• Identify new growth opportunities and competitive advantages for the brand
• Create content strategies in line with the brand’s overall vision, values, and goals
• Adjust strategies in response to changing market dynamics or performance data
• Use data-driven insights to inform future strategies and optimize brand performance
• Ensure all departmental strategies align with the brand vision

Cross-Department Alignment

• Guide departments on brand tone, objectives, and creative direction
• Approve or provide feedback on major campaign concepts, messaging, or creative ideas

Performance & Reporting

• Review weekly/monthly performance reports from each department lead
• Consolidate and present brand-level performance insights to leadership and client

Communication

• Communicate key updates, approvals, and decisions to the Client, Project Manager, and Department Leads
• Build strong relationships with clients and key stakeholders to align expectations and ensure strategic coherence
• Serve as the main strategic partner to the client, offering thought leadership and proactive recommendations

Additional Responsibilities

• Collaborate closely with the dedicated Project Manager who assists in overseeing agency teams and requirements, ensuring timely project delivery and quality standards
• Serve as the final approver on all brand assets, communications, and campaigns to maintain consistent brand integrity and compliance
• Lead analysis of market trends and consumer insights to refine strategic approaches
• Manage the brand budget and prioritize marketing investments
• Represent the brand externally during key events and stakeholder interactions
• Mentor junior team members to foster brand consistency and professional development

Skills and Qualifications

• Excellent verbal and written communication skills in English
• 3–5 years’ experience in brand management or marketing, ideally with international or cross-regional team experience
• Proven track record of developing and executing successful brand campaigns
• Strong leadership, communication, analytical, and strategic planning skills
• Strong strategic thinking and ability to translate insights into impactful brand initiatives
• Proven ability to collaborate cross-functionally and manage external agencies
• Track record of effectively managing and developing high-performing teams
• Proficiency with marketing tools and platforms (e.g., Google Analytics, social media management)
• Proficiency in ClickUp project management software

Job Type: Full-time