Brand Planning & Strategy Development:

• Develop and implement annual brand plans for assigned product groups, ensuring alignment with overall business objectives.
• Lead the creation and execution of long-term brand strategies that drive growth and brand equity.

Market & Competitive Analysis:

• Evaluate program performance and identify competitive threats, working closely with the Insights team to conduct primary and secondary research that informs brand strategies and plans.
• Work with Insights & Analytics to analyze market trends, consumer behavior, and competitor activities, recommending adjustments to marketing and product strategies.

Product Development & Activation:

• Own the development of activation plans for both existing and new product lines, partnering with Integrated Marketing to ensure seamless execution.
• Support the product development process, from ideation to launch, developing business cases to assess market potential and ROI.
• Collaborate with other functional areas to bring viable new products to market quickly, ensuring alignment with brand positioning and consumer needs.

Profitability & Budget Management:

• Work to maximize the profitability of assigned product groups by monitoring cost, margin, and volume performance.
• Manage the brand budget, ensuring effective allocation and tracking of resources for all marketing and product initiatives.

Creative & Content Strategy:

• Develop content strategies and themes that resonate with target consumers, ensuring consistent messaging across all touchpoints.
• Partner with internal and external creative teams to develop brief for marketing campaigns, including media marketing and social media plans.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams (Sales, Supply Chain, Product Development, etc.) to manage the brand’s performance and address any gaps between planned and actual results.
• Work closely with the sales team to ensure brand strategies are effectively executed at the retail level, including promotional plans and shelf placements.

Forecasting & Supply Chain Collaboration:

• Manage volume forecasts and collaborate with the supply chain team to ensure product availability aligns with demand, balancing supply and ensuring timely delivery.

Performance Monitoring & Reporting:

• Track and report on the performance of brand initiatives, providing recommendations for optimization based on insights and analytics.
• Provide regular updates to senior leadership on brand performance, highlighting successes, challenges, and key learnings.

Additional Responsibilities:

• Oversee and manage consumer engagement programs, ensuring they align with brand positioning and objectives.
• Act as a brand ambassador, representing the brand in internal and external meetings, trade shows, and other industry events.
• Continuously identify and pursue opportunities to innovate and differentiate the brand in the marketplace.
• Other duties as assigned

Experience, Knowledge, & Skills You Bring:

• 5+ years of experience in brand management or marketing within the CPG industry.
• Proven track record of developing and executing successful brand strategies and programs.
• Strong analytical skills with the ability to translate market data into actionable insights.
• Excellent communication and collaboration skills with experience working cross-functionally.
• Demonstrated ability to manage budgets and track ROI on brand initiatives.
• Experience with product development and go-to-market strategy execution.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

What You’ll Need to Succeed:

• Passionate about a purpose driven career
• Committed to fostering inclusive environments that support employee development and well-being
• Sets clear expectations, encourages innovation, and drives continuous improvement
• Models and coaches towards transparency and integrity in decision-making
• Effectively facilitates cross-team communication and teamwork

Education & Certification:

• Bachelor’s degree in Marketing, Business, or related field.
• MBA preferred.

Physical Requirements:

• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Travel Requirements:

• Occasional travel will be required.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:

Hiring Pay Scale: $_120,000_________ to $____140,000_______

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.