Brand Manager

Key Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Qualifications:

• BSc. of relevant study
• Strong Analytical skills
• Decisive
• Demonstrated ability to develop and cultivate partnerships.
• Ability to effectively collaborate, communicate and influence in a matrix environment.
• Creative thinking and problem solving skills.
• Excellent written and oral communication skills
• 3 to 5 years' experience in Brand Management