Brand Manager - Cake

At Ülker - part of pladis Global, we all know what it means to ‘bring it’. Whether it’s our passion, team spirit or go-getting attitude. Our courage. Our ownership. Our whole selves. Our care and compassion. We bring it. Day in, day out.

Ülker stands as a leading food company in Türkiye and its region, supported by its successful international operations. Our 16,000 colleagues – across our global network of bakeries, distribution sites and offices – each with their own unique, diverse experience of happiness, come together with one shared purpose: to bring happiness with every bite, we say: “Winning feels good, winning together feels better!”

pladis is looking for Brand Manager - Cake for our pladis Türkiye Marketing Team.

What will be your key deliverables?

• Coordinate all the launch activities under the brand of responsibility,
• Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,
• Create ideas for communication under the brand of responsibility,
• Responsible for the P&L of the brand,
• Plan and execute with the trade marketing team unique and unrivalled trade support plans
• Develop and implement product roll out plans
• Coordinate long term brand strategies and planning

What do you need for this role?

• Experience at least 4-5 years brand management career in the FMCG industry
• Should be a team player,
• Showed strong analytical and conceptual skills,
• Dynamic professional with strong leadership and superior communication skills,
• A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
• Fluent in English

Our values

We bring happiness with every bite. It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we share the same values. These define who we are, how we interact, and get things done. How we deliver our purpose and keep bringing happiness to the world.

• Purpose-led … because we’re energized and guided by our promise to bring happiness with every bite.
• Agile … because we’re ever evolving, we never stand still, always improving for our customers and consumers.
• Collaborative … because we gain strength from operating as one pladis, winning and succeeding together.
• Resilient … because we’re persistent in the face of setbacks, quick to adapt, learn, and move forward.
• Positive … because we’re highly motivated, optimistic, courageous, and we inspire each other to be better.

Inclusion, diversity, and equity are an important part of who we are and what we stand for as an employer. They are central to everything we do and are reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our great strength. Because we want everyone to bring their true, whole self to pladis. We value colleagues for their uniqueness – we all have a voice that’s heard and respected.

We’re an equal opportunity employer and believe in encouraging an inclusive environment where we celebrate the diversity of thinking and respect everyone’s distinctive qualities and perspectives.

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