Brand Manager - Pediatric Healthcare Company

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Brand Manager – Pediatric Therapy Company

JOB TITLE: Brand Manager

REPORTS TO: Vice President of Marketing and Recruiting

FLSA STATUS: Exempt

Overview

Therapy 2000 is growing rapidly across Texas, and we are ready to elevate how families, referral sources, and clinicians experience our brand. The Brand Manager will be the steward of Therapy 2000’s voice, presence, and storytelling across all digital and community-facing channels. This role blends strategic marketing, brand development, recruitment marketing, and hands-on campaign execution.

The Brand Manager ensures that Therapy 2000 shows up consistently, authentically, and compellingly—whether in rural “desert” markets, new expansion regions, or established urban hubs.

Core Responsibilities

Define, refine, and protect Therapy 2000’s brand identity.
Develop recruitment campaigns for SLP, OT, and PT hiring pipelines.
Build marketing strategies targeting rural and urban regions across Texas.
Oversee website messaging, SEO strategy, and digital experience.
Manage content production across social media, email, and website.
Strengthen community and referral engagement with clear communication.
Own the creative calendar and campaign pipeline.
Partner with HR, Recruiting, Clinical Leadership, and Operations.
Track brand and recruitment marketing KPIs.
Ensure brand consistency across all public-facing communication.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of experience in marketing, brand management, or recruitment marketing.
Strong experience building and managing digital campaigns.
Exceptional writing, storytelling, and messaging development skills.
Strong vendor and project management experience.
Ability to translate data into strategy.
Experience in healthcare, education, or pediatric therapy is preferred.

What Success Looks Like

Within 6 months, the Brand Manager has:

Unified Therapy 2000’s voice across all platforms.
Strengthened recruitment marketing results in critical regions.
Increased brand visibility and engagement.
Built a predictable and aligned content cadence.
Established strong cross-functional partnership across departments.

OSHA:

I-Position is considered to have opportunity for routine exposure to blood borne pathogens in the normal performance of job duties.

II- Position is considered to have occasional opportunity for exposure to blood borne pathogens in the normal performance of job duties.

X III-Position is considered to have no occupational exposure to blood borne pathogens in the normal performance of job duties.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee must regularly lift and /or move up to 25 pounds.

THERAPY2000 IS AN EQUAL OPPORTUNITY EMPLOYER

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