Brand Marketing Director

Job Summary
We are seeking an energetic and visionary Director of Marketing to lead our brand strategy, digital initiatives, and multichannel marketing efforts. In this pivotal role, you will craft innovative marketing campaigns, oversee market research, and drive brand growth across diverse platforms. Your strategic mindset and analysis skills will empower us to connect with our target audiences effectively, boost sales, and elevate our market presence. This is an exciting opportunity for a dynamic leader passionate about shaping impactful marketing strategies in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals, emphasizing brand positioning, product management, and market expansion.
• Lead multichannel marketing campaigns across digital platforms, social media management, public relations, and e-commerce channels to maximize reach and engagement.
• Conduct thorough market research utilizing tools like Nielsen insights to identify trends, customer needs, and competitive opportunities.
• Oversee branding initiatives to ensure consistency and strength of the company’s visual identity and messaging across all touchpoints.
• Manage the marketing budget efficiently, allocating resources to high-impact activities while tracking ROI through analysis skills and performance metrics.
• Collaborate with sales teams to develop B2B marketing strategies that generate leads and foster long-term client relationships.
• Utilize Adobe Creative Suite for overseeing creative assets or working closely with design teams to produce compelling content.
• Implement digital marketing tactics including SEO, SEM, email campaigns, and social media advertising to enhance online visibility.
• Lead market research efforts using industry-standard tools like Nielsen to gather insights on consumer behavior and market dynamics.
• Coordinate public relations activities to strengthen brand reputation and manage media relationships effectively.
• Drive strategic planning sessions to set clear objectives for product launches, branding campaigns, and overall marketing growth initiatives.

Skills

• Proven expertise in social media management across multiple platforms with a focus on engagement and analytics tracking.
• Strong background in product management with experience launching or revitalizing products within competitive markets.
• Deep understanding of branding principles combined with practical experience in executing branding campaigns that resonate with target audiences.
• Excellent analysis skills utilizing tools such as Nielsen data or other market research resources to inform strategic decisions.
• Proficiency in digital marketing channels including SEO/SEM, email marketing, content creation, and paid advertising campaigns.
• Experience in multichannel marketing strategies integrating online and offline efforts seamlessly.
• Knowledge of public relations tactics to enhance brand reputation through media outreach and community engagement.
• Strategic planning capabilities with a track record of setting measurable goals aligned with business objectives.
• Strong sales acumen with the ability to develop marketing initiatives that support revenue growth targets.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creative asset development or collaboration with creative teams.
• Budgeting experience ensuring optimal allocation of resources while maintaining cost efficiency.
• Familiarity with e-commerce platforms and B2B marketing practices aimed at expanding customer base and partnerships. Join us as our next Director of Marketing — a role designed for a motivated leader ready to energize our brand presence while driving measurable results through innovative strategies!

Job Type: Full-time

Pay: $40,000.00 - $100,000.00 per year

Work Location: In person