Brand Marketing Director

Job Summary
As the Digital Marketing Director, you will lead the vision and strategy behind our brand presence — showcasing the artistry and life-changing impact of our unique brand of dentistry. You’ll develop creative campaigns that tell real patient stories, build trust, and inspire confidence. From social media to video storytelling, you’ll bring our message to life across digital platforms while driving measurable growth and engagement.

What You’ll Do

• Develop and execute comprehensive marketing strategies that align with our business goals and strengthen brand awareness.
• Manage social media platforms, ensuring content is engaging, authentic, and aligned with our brand voice.
• Oversee video content creation — from planning and filming patient stories to producing educational and promotional videos that highlight our services.
• Conduct market and competitor research to identify new growth opportunities and emerging trends.
• Collaborate with the clinical and patient care teams to ensure all marketing materials accurately represent our patient experience and services.
• Manage digital advertising campaigns, SEO/SEM, and email marketing to drive traffic and conversions.
• Measure campaign performance using analytics tools such as SemRush, and adjust strategies based on insights.
• Lead creative direction for digital and print materials using platforms like Adobe Creative Suite or Canva.

Basic Qualifications

• Proven experience in digital marketing, content creation, or brand management.
• Demonstrated experience in video production — from concept development to editing and publishing.
• Strong understanding of social media trends, engagement strategies, and performance metrics.

Preferred Qualifications

• Expertise in SEO/SEM, paid social campaigns, and email marketing automation.
• Excellent storytelling and copywriting skills.
• Strong analytical mindset with the ability to turn data into actionable strategies.
• Experience managing marketing budgets and vendor relationships.

Why You’ll Love It Here
At Unicare, we believe in transforming more than smiles — we transform lives. You’ll join a creative, supportive team passionate about innovation, storytelling, and authentic patient connections.

If you’re passionate about digital storytelling, creative strategy, and making a real difference in people’s lives — this is your opportunity to shine.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Work Location: In person