Branding and Corporate Communications Manager - Dubai

Job Objective:

To develop, lead, and execute the organization’s brand and corporate communications strategy, ensuring alignment with the company’s vision, mission, and values. The role focuses on enhancing brand equity, building a strong corporate reputation, and ensuring consistent, high-quality messaging across all internal and external touchpoints. The manager will serve as a brand guardian, driving strategic initiatives to support business growth, stakeholder engagement, and long-term sustainability while positioning the organization as a trusted leader in the healthcare sector.

Job Description:

1. Brand Strategy & Positioning: Define, develop, and implement the corporate brand strategy, ensuring alignment with the overall business objectives.
2. Corporate Communications Leadership: Drive a cohesive corporate communications strategy across internal and external channels.
3. Campaigns & Events Management: Plan and execute high-impact marketing campaigns for major milestones, events, and initiatives.
4. Stakeholder & Leadership Engagement: Partner with senior leadership, including the Chairman, Vice-Chairman, and President, to align brand strategy with organizational priorities.
5. Digital & Media Oversight: Oversee corporate social media platforms to ensure accurate, timely, and engaging content.
6. Governance & Compliance: Enforce compliance with brand guidelines and corporate communication policies across all regions.

General Responsibilities:

1. Serve as the brand guardian, ensuring all communications reflect the organization’s values and standards.
2. Develop and monitor annual brand and communications budgets.
3. Lead internal communications efforts to foster employee engagement and alignment.
4. Prepare regular reports on brand performance, campaign results, and communications effectiveness.
5. Collaborate with cross-functional teams to ensure marketing needs are integrated into corporate initiatives.
6. Keep up to date with industry trends, competitor strategies, and global best practices.
7. Support crisis management efforts with clear, consistent, and timely communication strategies.