Business Development Executive (LinkedIn & Email Marketing)

Softpers Interactive is a full service IT Company that synchronizes people, processes, and technology in the smartest way possible. Our global clientele ranges from startups to SMBs to fortune 50 companies and we not only help them grow but also make sure that the implementation of our technology solutions is seamless, pain-free and result driven.

Position Overview

We are seeking a proactive Business Development Executive to drive client acquisition through LinkedIn outreach and email marketing campaigns. This role is ideal for someone who excels at building professional relationships, crafting compelling outreach messages, and converting cold leads into qualified prospects.

Key Responsibilities

• Lead Generation: Identify and target potential clients through LinkedIn Sales Navigator and other research tools
• Outbound Outreach: Execute personalized LinkedIn connection requests and follow-up sequences
• Email Campaigns: Design and manage cold email campaigns with compelling copy and clear CTAs
• Relationship Building: Engage prospects through value-added content, comments, and direct messaging
• Profile Optimization: Maintain and enhance company LinkedIn presence to maximize visibility and credibility
• Market Research: Monitor industry trends, competitor activities, and identify emerging opportunities
• Pipeline Management: Track and nurture leads through the sales funnel using CRM tools
• Collaboration: Work with technical teams to understand service offerings and communicate value propositions effectively
• Reporting: Provide regular updates on outreach metrics, response rates, and conversion statistics

Essential Skills

• 1-3 years of experience in B2B sales, lead generation, or digital marketing
• Proven track record of successful LinkedIn outreach and email campaigns
• Strong understanding of IT services and software development industry
• Excellent written communication skills with ability to craft persuasive messages
• Experience with Salesforce and LinkedIn Sales Navigator
• Proficiency in A/B testing and optimizing outreach strategies

Technical Knowledge

• Understanding of B2B tech sales cycles and buyer personas
• Familiarity with software development services and tech terminology
• Knowledge of AI/ML services and modern web technologies is a plus

Soft Skills

• Self-motivated with strong initiative and persistence
• Excellent interpersonal and relationship-building skills
• Creative thinking in crafting outreach messages
• Ability to work independently and manage time effectively
• Resilience in handling rejections and maintaining consistency
• Data-driven mindset with focus on metrics and continuous improvement

What We Offer

• Commission-based incentives on successful deals
• Opportunity to work with cutting-edge technology projects
• Supportive team environment with technical expertise backup
• Professional growth and skill development

Compensation & Work Details

• Incentives: Performance-based bonuses
• Location: DHA Phase 3, XX Sector (Onsite)
• Work Schedule: 6 PM to 3 AM