Business Development Manager

Job Title: Business Development Manager – ProAV Solutions (Saudi Arabia Market)

Position Overview

We are seeking a highly motivated and strategically-minded Business Development Manager to spearhead our growth in the dynamic Saudi Arabian ProAV (Professional Audio-Visual) market. This role is central to establishing our LED display solutions in key sectors such as mega-events, giga-projects, hospitality, retail, corporate, and control rooms. The ideal candidate will have an entrepreneurial spirit, an established local network, and a deep understanding of the project-based sales cycle within the Kingdom's rapidly evolving AV landscape.

Key Responsibilities

• Develop and execute a comprehensive market entry and growth strategy for ProAV solutions in Saudi Arabia, aligned with the Kingdom's Vision 2030 initiatives and economic diversification plans.
• Build, manage, and grow a robust partner ecosystem, including system integrators, distributors, AV consultants, contractors, and event production companies.
• Lead the entire sales process for high-value ProAV projects, from initial client engagement and solution conceptualization to technical proposal, tender management, negotiation, and contract closure.
• Cultivate strong relationships with key decision-makers at government entities, large enterprises, real estate developers, hotel groups, and event organizers.
• Serve as the in-market expert, conducting competitive analysis, monitoring market trends, and providing strategic intelligence to shape product and business strategy.
• Represent the company at major industry events, trade shows, and high-level client meetings to enhance brand authority and generate qualified leads.
• Collaborate with technical and marketing teams to ensure solutions are locally relevant, supported by strong case studies and tailored marketing collateral.
• Provide regular market reports, accurate sales forecasting, and pipeline management.

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or a related field.
• Minimum of 5 years of proven business development or sales experience in the ProAV, LED display, or broadcast industry within the Saudi Arabian market.
• Extensive and proven network within the Saudi AV, construction, or large-scale project sectors.
• Strong technical understanding of LED display solutions and their integration into complex ProAV systems.
• Demonstrated success in project-based sales and a track record of meeting or exceeding ambitious targets.
• Exceptional negotiation, communication, and relationship-building skills.
• Fluency in English and Arabic is essential.
• Self-starter with the ability to work autonomously and navigate a fast-paced, ambitious market environment.
• Willingness to travel extensively within Saudi Arabia.

Preferred Qualifications

• Experience working for an international LED display or ProAV technology manufacturer.
• Background in selling to sectors such as large-scale events (festivals, exhibitions), hospitality (hotels, resorts), or giga-projects (NEOM, Qiddiya, Red Sea Project).
• Existing relationships with key government agencies or ministries involved in digital infrastructure and development projects.