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Company Description
Fastlane is a full-service direct-to-consumer solutions provider enabling brands to scale globally with speed and precision. We specialize in brand development, business infrastructure, and revenue acceleration — offering a complete suite of services including go-to-market strategy, digital marketing, PR, e-commerce operations, channel distribution, and retail development. With tailored solutions ranging from strategic consulting to full operational execution, we support companies of all sizes in expanding across North America, Europe, LATAM, MEA, and Asia.
Since 2025 , Fastlane has been the GLOBAL growth partner of the next-generation AI-powered exoskeleton - Hypershell , a fast-growing AI-powered exoskeleton and smart mobility company reshaping how people move in outdoor and demanding environments. This groundbreaking wearable exoskeletons enhance human mobility, reduce physical strain, and extend endurance for hiking, sports, professional work and mission-critical operations.
In the UAE and GCC , our solution delivers value for:
• Outdoor & adventure sports users
• Professional photographers & filmmakers in rugged terrain
• Robotics and mobility innovators
• Search-and-rescue and tactical response teams
To accelerate this growth, we’re hiring a Dubai-based Business Development Manager to drive our commercial expansion across the GCC region.
Role Description
As our Business Development Manager – UAE & GCC , you will be the frontline driver of regional growth . You’ll combine your network in electronics / hardware with our category-defining exoskeleton products to:
● Build and scale a strong channel & partner ecosystem (distributors, retailers, system integrators)
● Open new verticals : outdoor & sports retail, robotics/AI tech partners, industrial safety, and search & rescue–related applications
● Help turn exoskeletons from a “new technology” into an everyday mobility tool for the region.
This is a hands-on, commercially driven role ideal for a hunter-type business developer who loves both cutting-edge tech and real-world field work.
Key Responsibilities
1.Market Development and Strategy:
● Develop and execute the commercial strategy in UAE and GCC , in alignment with the Head of MEA and global leadership.
● Map and prioritize high-potential segments:
○ Outdoor & sporting goods retailers and distributors
○ Robotics / mobility tech integrators and labs
○ Industrial safety, logistics, and infrastructure operators
○ Government, police, law enforcement entities, and search & rescue organizations
Build annual and quarterly sales plans, revenue targets, and pipeline goals for the region.
2. Channel & Partner Sales
● Identify, recruit, and onboard distributors, wholesalers, and retail partners for the exoskeleton product line.
● Negotiate commercial terms, pricing, rebates, and exclusivity where appropriate.
● Co-design and execute joint business plans with key partners (sell-in / sell-through targets, marketing activities, training).
Monitor channel performance, resolve conflicts, and optimize margin structures.
3.Key Accounts & Vertical Solutions
● Open and manage strategic key accounts , especially in:
○ Outdoor/adventure brands and chains
○ Sports & performance coaching centers
○ Robotics / AI solution providers
○ SAR, mountain rescue and emergency response teams
● Understand each customer’s use cases (e.g., long-range foot patrols, mountain search operations, desert endurance challenges) and position exoskeleton products and modes accordingly.
● Lead product demos, field trials, and pilot projects in real terrain (desert, mountains, industrial sites).
4. Go-to-Market & Marketing Support
● Work with global marketing to localize brand and messaging for the GCC audience.
● Organize and represent the company at trade shows, outdoor events, robotics conferences and SAR-related exhibitions .
● Generate customer case studies, testimonials, and reference projects from the region.
5. Forecasting, Reporting & Internal Collaboration
● Develop the regional sales forecast , maintain an accurate opportunity pipeline, and regularly report progress vs targets to the Head of MEA.
● Provide structured feedback to product and engineering teams on local market needs, regulatory requirements, and new use cases .
● Collaborate closely with operations / logistics on inventory planning, lead times, and after-sales service in the region.
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