Business Development Monetisation

About the Company:

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

About the Role:

As a Business Development Manager, you’ll own monetisation and revenue growth for Cult.fit across offline and digital platforms. You will identify relevant brands, pitch tailored campaign solutions, and drive commercial partnerships to meet monthly targets.

Roles & Responsibilities:

• Own end-to-end business development and monetisation initiatives across Cult.fit’s offline and digital ecosystem.
• Identify, pitch, and close partnerships with brands in fitness, lifestyle, grooming, wellness, FMCG, and other relevant categories.
• Design proposals, decks, and commercial solutions leveraging gyms, digital platforms, CRM, and social media.
• Track campaign progress and identify upsell or renewal opportunities.
• Collaborate internally to create additional monetisation opportunities.
• Stay updated on industry trends, competitor partnerships, and emerging opportunities in fitness and lifestyle marketing.

Core Skills / Must Have:

• 3–4 years of experience in business development or sales, with strong ability to identify, pitch, and close campaigns.
• Excellent communication, negotiation, and presentation skills.
• Execution-focused: strong outreach, meetings, proposal development, pipeline management, and target achievement.
• MBA (preferred).

Good to Have:

• Passion for fitness, wellness, and active lifestyles.
• Experience with FMCG, grooming, lifestyle, or wellness brands.
• Hands-on attitude – comfortable spending time on-ground to understand and optimize activations.
• Creativity and innovation – ability to develop out-of-the-box ideas for brand integrations.