Category Analyst

The Category Analyst – Category Management will serve as the go-to expert for turning category and POS data
into actionable retail strategies. You will own the category review process, develop selling stories, and
collaborate directly with sales, marketing, and retail partners to drive incremental growth across Naterra’s
portfolio.

This role is ideal for someone who thrives on understanding consumer behavior, retail dynamics, and macro
trends, and can bring those insights to life through clear, data-informed recommendations.

Category & POS Analytics – 45%

• Conduct deep-dive category reviews using syndicated data sources such as Nielsen or IRI/Circana.
• Analyze market share, pricing, distribution, new launches, and velocity to provide recommendation for assortment, pricing, and merchandising.
• Maintain regular tracking of category KPIs and key account scorecards.

Retailer & Sales Support – 30%

• Develop compelling, insight-driven presentations for retail buyer meetings, line reviews, and promotional planning.
• Use retailer portals (e.g., Scintilla, Partners Online) to extract POS data and create reports specific to retailer needs.
• Provide ad hoc data support and insights to the sales team to improve retail execution and positioning.

Cross-Functional Collaboration & Tools – 25%

• Partner with marketing, product development, and sales to align category opportunities with brand strategy.
• Build and maintain dashboards and reports in Tableau, Power BI, and Excel for easy access to performance data.
• Ensure accurate syndication of product data to Nielsen/IRI and validate coverage across retailer databases.

JOB REQUIREMENTS

• Bachelor’s degree in Business, Marketing, or a related analytical field.
• 2+ years of experience in category management, trade marketing, or sales analytics, preferably in CPG.
• Proficient in syndicated data platforms (Nielsen, IRI), retailer portals, and data visualization tools (Power BI or Tableau).
• Ability to turn data into actionable recommendations that support retail strategies.
• Strong storytelling, communication, and cross-functional collaboration skills.
• Experience in the beauty or personal care industry is a plus.

WHAT WE OFFER

• Competitive salary plus bonus structure
• Annual bonus program of up to 35% based on company metrics
• Career pathing and development
• Medical / Dental / Vision / Life
• Matching 401k up to 4%
• Travel opportunities