Category Management Associate Analyst

JOB_REQUIREMENTS

Hires in

Not specified

Employment Type

Not specified

Company Location

Not specified

Salary

Not specified

Overview

Accelerate PepsiCo business growth by supporting the International Beverages with category analysis, reporting and category strategy recommendations to drive growth
Responsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources
Provide analytics to support key strategic customer engagements and to support category assortment and space interventions

Responsibilities

Monitor market category, customer and competitor performance across key INTERNATIONAL BEVERAGES markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers
Leverage multiple data sources (Nielsen/EPOS, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support INTERNATIONAL BEVERAGES DX
Supports in the creation and driving of winning execution strategies in-store with customers.
Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs
Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth
Able to collaborate and work with BU teams and external third-party agencies to acquire information and resolve any service issues on projects

Qualifications

Bachelor’s degree in business, Marketing, Engineering: MBA a plus
4yrs+ insights/ analytics
Prior FMCG experience
Knowledge of Nielsen, Household Panel, dunnhumby
Advanced Microsoft Office / PowerPoint & Excel skills
Can synthesize multiple disparate data sources into compelling growth strategies/reviews
Can easily see how insights and research learnings can improve business and frame up reporting efforts and opportunities to inform business decisions
Ability to work in diverse teams
Language skills English - business fluent
Possess ability to analyze & benchmark competitive scenarios
Excellent written and oral communication skills; consistently communicates using appropriate methods for situation and audience in clear, concise and professional manner
Ability to work collaboratively and proactively with multi-functional teams
Be flexible, organized and able to handle competing priorities

Similar jobs